Luxury Goods

Industries

Pricing power derived from brand scarcity, and the permanent tension between exclusivity and the scale that conglomerates demand.

6 books

Start here

  1. Deluxe: How Luxury Lost Its LusterDana Thomas, 2007
  2. The House of GucciSara Gay Forden, 2000
  3. The Luxury StrategyJean-Noël Kapferer, Vincent Bastien, 2008

Books 6

Deluxe: How Luxury Lost Its Luster
T1 Deluxe: How Luxury Lost Its Luster
Dana Thomas · 2007 · The conglomeration of the houses and the industrialisation of craft.
Open Library
The House of Gucci
T2 The House of Gucci
Sara Gay Forden · 2000
Open Library
The Luxury Strategy
T2 The Luxury Strategy
Jean-Noël Kapferer, Vincent Bastien · 2008 · The standard text on why luxury inverts ordinary marketing rules.
Open Library
Luxury Fever
T3 Luxury Fever
Robert H. Frank · 1999 · The economics of positional goods and status competition.
Open Library
The End of Fashion
T3 The End of Fashion
Teri Agins · 1999 · Couture giving way to marketing-led apparel.
Open Library
Gods and Kings
T3 Gods and Kings
Dana Thomas · 2015 · Galliano, McQueen and the creative cost of the conglomerate calendar.
Open Library