Subscription and recurring revenue

Business models

Revenue that renews by default: the literature is practitioner-written and recent, and is mostly about churn, pricing tiers and the accounting that follows.

7 books

Start here

  1. The Automatic CustomerJohn Warrillow, 2015
  2. SubscribedTien Tzuo, 2018
  3. The Forever TransactionRobbie Kellman Baxter, 2020

Books 7

The Loyalty Effect
T2 The Loyalty Effect
Frederick F. Reichheld, Thomas Teal · 1996 · Retention economics: why loyal customers and employees drive returns
Open Library
Michael Mauboussin
The Art of Profitability
T2 The Art of Profitability
Adrian Slywotzky · 2002 · Twenty-three profit models including installed base and switchboard.
Open Library
Mohnish Pabrai
Monetizing Innovation
T2 Monetizing Innovation
Madhavan Ramanujam, Georg Tacke · 2016 · Simon-Kucher's argument that price should be designed before the product.
Open Library
Alfred LinBill GurleyLeo Polovets
Subscribed
T2 Subscribed
Tien Tzuo · 2018 · Zuora's founder on the shift from unit sales to subscriber accounting.
Open Library
The Automatic Customer
T3 The Automatic Customer
John Warrillow · 2015 · How to bolt a recurring-revenue layer onto an ordinary business.
Open Library
The Membership Economy
T3 The Membership Economy
Robbie Kellman Baxter · 2015 · Membership as a relationship, not a payment plan.
Open Library
The Forever Transaction
T3 The Forever Transaction
Robbie Kellman Baxter · 2020 · Retention, pricing tiers and the mechanics of renewal.
Open Library