The Amazon Way

John Rossman was an Amazon executive who launched the marketplace business, and he wrote this short book organised around the company's leadership principles. Each chapter takes one principle and explains how Amazon applies it operationally.

The operational content is the reason to read it. Rossman explains what customer obsession means in practice, including working backward from a press release written before the product exists and the practice of empty-chair representation of the customer in meetings. He covers ownership and the absence of the phrase not my job, the bias for action and the distinction Amazon draws between one-way and two-way door decisions, frugality as a constraint that forces invention, the insistence on written six-page narratives instead of presentations, and the metrics culture including the weekly business review and the preference for controllable input metrics over output metrics.

The book is admiring and does not address the questions about working conditions, competitive conduct or the treatment of marketplace sellers that have since dominated discussion of the company. It also predates the company's growth into advertising and its current scale. As a description of specific management mechanisms that a smaller company could adopt, it is more concrete than most books on Amazon.