
The company that invented brand management; its literature is mostly management doctrine plus a small number of critical and scholarly histories.
Critical account by the WSJ reporter P&G notoriously investigated.
Strategy as five linked choices, including where to play and how to win.
Recommended by: Drew Houston, Justin Kan, Meg Whitman
How Procter & Gamble built its brands over 165 years.
Insider account: Lafley on making innovation a routine process.
Authorized corporate history to 1980; dated but archival.
Distillation of P&G brand-management practice for operators.
Insider account by P&G's global marketing officer.