Patagonia makes outdoor clothing, limits its own growth, and transferred ownership in 2022 to a trust and non-profit that direct profits to environmental causes. Operators read it for supply chain decisions, product durability, and a stated willingness to trade sales for stated principles. Chouinard's Let My People Go Surfing sets out the company's operating philosophy department by department.
Patagonia's founder on running a business against conventional growth logic
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