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Nike

Consumer goodsapparel-footwear

The marketing-led athletic brand, covered by one very successful founder memoir and a small set of unauthorized histories.

Books 9Recommenders 28

Start here

  1. Shoe DogPhil Knight, 2016
  2. Swoosh: The Unauthorized Story of Nike and the Men Who Played ThereJ. B. Strasser, Laurie Becklund, 1991
  3. No LogoNaomi Klein, 1999
Shoe DogShoe Dog
T1 Shoe Dog
Phil Knight · 2016
Open LibraryGoodreads

How a running-shoe importer became Nike, surviving one cash crisis after another.

“…books I've recommended, highlighted to death, or forced on friends.” — Andrew Wilkinson

Source: Andrew Wilkinson's Bookshelf, neverenough.com

Recommended by: Andrew Wilkinson, Bill Gates, Mohnish Pabrai and 25 others

Swoosh: The Unauthorized Story of Nike and tSwoosh: The Unauthorized Story of Nike and the Men Who Played There
T2 Swoosh: The Unauthorized Story of Nike and the Men Who Played There
J. B. Strasser, Laurie Becklund · 1991
Open LibraryGoodreads

The unauthorized early history, written from inside the circle.

No LogoNo Logo
T2 No Logo
Naomi Klein · 1999
Open LibraryGoodreads

Arguments for consumers to question and take on the corporate superbrands.

Just Do It: The Nike Spirit in the CorporateJust Do It: The Nike Spirit in the Corporate World
T3 Just Do It: The Nike Spirit in the Corporate World
Donald R. Katz · 1994
Open LibraryGoodreads

A year inside Nike as it marketed its image worldwide in the 1990s.

Bowerman and the Men of OregonBowerman and the Men of Oregon
T3 Bowerman and the Men of Oregon
Kenny Moore · 2006
Open LibraryGoodreads

Bill Bowerman, Oregon track coach and Nike co-founder, told by one of his runners.

Sneaker WarsSneaker Wars
T3 Sneaker Wars
Barbara Smit · 2008
Open LibraryGoodreads

Adidas and Puma; the rivalry Nike displaced.

Nike Culture: The Sign of the SwooshNike Culture: The Sign of the Swoosh
T4 Nike Culture: The Sign of the Swoosh
Robert Goldman, Stephen Papson · 1998
Open LibraryGoodreads

An analysis of Nike's brand-marketing machine at its peak, built on the swoosh.

Sole InfluenceSole Influence
T4 Sole Influence
Dan Wetzel, Don Yaeger · 2000
Open LibraryGoodreads

Nike money inside youth basketball and endorsement pipelines.

Out of Nowhere: The Inside Story of How NikeOut of Nowhere: The Inside Story of How Nike Marketed the Culture of Running
T4 Out of Nowhere: The Inside Story of How Nike Marketed the Culture of Running
Geoff Hollister · 2008
Open LibraryGoodreads

Nike's third employee on how the company marketed the running boom.

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