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Bill Bowerman, Oregon track coach and Nike co-founder, told by one of his runners.
A year inside Nike as it marketed its image worldwide in the 1990s.
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“…books I've recommended, highlighted to death, or forced on friends.” — Andrew Wilkinson
Source: Andrew Wilkinson's Bookshelf, neverenough.com
Recommended by: Andrew Wilkinson, Bill Gates, Mohnish Pabrai and 25 others
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