
A year inside Nike at the peak of its 1990s expansion.
Chosen by shared topics, the entries that hold them, and the people who recommended both.
An analysis of Nike's brand-marketing machine at its peak, built on the swoosh.
Nike's third employee on how the company marketed the running boom.
How a running-shoe importer became Nike, surviving one cash crisis after another.
“…books I've recommended, highlighted to death, or forced on friends.” — Andrew Wilkinson
Source: Andrew Wilkinson's Bookshelf, neverenough.com
Recommended by: Andrew Wilkinson, Bill Gates, Mohnish Pabrai and 25 others
Nike money inside youth basketball and endorsement pipelines.
The unauthorized early history, written from inside the circle.
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