The Investor's Shelf — one book
Crossing the Chasm: Marketing and Selling Di
Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers
About Geoffrey A. Moore
American technology-marketing consultant and venture partner at Mohr Davidow Ventures who wrote Crossing the Chasm.
Crossing the Chasm identifies the gap between early adopters and the pragmatic majority and prescribes the beachhead answer: dominate one narrow segment with a complete product before widening. Inside the Tornado and Living on the Fault Line carry the model into hypergrowth and into managing businesses at different stages of maturity at once.
Where it sits in the reference 1
Strategists
Who recommended it 1 · 1 direct
David Canceldirect
davidcancel.com — 'Here Are The 13 Books I Recommend To Everyone On My Team'
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