The Investor's Shelf — one person
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Geoffrey A. Moore
American technology-marketing consultant and venture partner at Mohr Davidow Ventures who wrote Crossing the Chasm.
Crossing the Chasm identifies the gap between early adopters and the pragmatic majority and prescribes the beachhead answer: dominate one narrow segment with a complete product before widening. Inside the Tornado and Living on the Fault Line carry the model into hypergrowth and into managing businesses at different stages of maturity at once.
6 books of their own
Books they wrote 6
Start here
- Crossing the ChasmGeoffrey A. Moore, 1991
- Inside the TornadoGeoffrey A. Moore, 1995
- Living on the Fault LineGeoffrey A. Moore, 2000
Geoffrey A. Moore · 1991 · Why technology products stall between early adopters and the mainstream.
Geoffrey A. Moore
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Geoffrey A. Moore · 2000 · Managing shareholder value through technology discontinuities
Geoffrey A. Moore, Paul Johnson, Tom Kippola · 1998 · Technology growth investing framed around platform winners; a period piece worth reading as one.