The Investor's Shelf — one book
Dealing with Darwin
Dealing with Darwin
About Geoffrey A. Moore
American technology-marketing consultant and venture partner at Mohr Davidow Ventures who wrote Crossing the Chasm.
Crossing the Chasm identifies the gap between early adopters and the pragmatic majority and prescribes the beachhead answer: dominate one narrow segment with a complete product before widening. Inside the Tornado and Living on the Fault Line carry the model into hypergrowth and into managing businesses at different stages of maturity at once.
Where it sits in the reference 1
Strategists
Who recommended it 1
Aaron Leviereported
Superbook reading list
“Called it a "fantastic book" on X for its model of how established companies must keep innovating.”
Similar books 6
Chosen by shared topics, the entries that hold them, and the people who recommended both.
Crossing the Chasm
Crossing the ChasmGeoffrey A. MooreCrossing the Chasm: Marketing and Selling Di
Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream CustomersGeoffrey A. MooreInside the Tornado
Inside the TornadoGeoffrey A. MooreLiving on the Fault Line
Living on the Fault LineGeoffrey A. MooreThe Gorilla Game
The Gorilla GameGeoffrey A. Moore, Paul JohnsonBehind the Cloud
Behind the CloudMarc Benioff, Carlye Adler