Inside the Tornado

American technology-marketing consultant and venture partner at Mohr Davidow Ventures who wrote Crossing the Chasm.

Crossing the Chasm identifies the gap between early adopters and the pragmatic majority and prescribes the beachhead answer: dominate one narrow segment with a complete product before widening. Inside the Tornado and Living on the Fault Line carry the model into hypergrowth and into managing businesses at different stages of maturity at once.

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