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Jason Zweig, who writes the Intelligent Investor column for the Wall Street Journal, produced this in the form of Ambrose Bierce's Devil's Dictionary: satirical definitions of financial terms. The satire carries real content.
Each entry states what a term is claimed to mean and then what it means in practice, and many include genuine etymology and market history. Zweig traces words back to their origins, frequently showing that a term now used as marketing began as a description of something disreputable. The definitions accumulate into a coherent position: that the financial industry's vocabulary exists substantially to conceal costs, to make ordinary outcomes sound like skill, and to persuade clients to transact.
His recurring targets are fees and their presentation, the language of forecasting and its false precision, the reclassification of risk as opportunity, the marketing of complexity, and the conflation of activity with value. The book is short, funny and quotable, and it is more useful than most straightforward investment books because the definitions are memorable in a way that arguments are not. It is not a reference and does not teach finance; it teaches scepticism about a vocabulary.
Investors who want a memorable inoculation against financial marketing language, and anyone who enjoys etymology attached to a serious point.
Columnist, 'The Intelligent Investor', The Wall Street Journal; previously Money, Time and Forbes
Your Money and Your Brain brought neuroeconomics to a general investing audience, and his annotated edition of Benjamin Graham keeps a canonical text usable for modern readers.
Chosen by shared topics, the entries that hold them, and the people who recommended both.





