Luxury and pricing power
Price as a signal rather than a clearing mechanism, and the discipline needed to defend it.
7 books · 2 people behind it
Start here
- DeluxeDana Thomas, 2007
- Confessions of the Pricing ManHermann Simon, 2015
- The Luxury StrategyJean-Noël Kapferer, Vincent Bastien, 2009
The people behind it 2
Each person holds a book in this entry or names it in their own tags.
Investors 1
Strategists 1
Books 7
Thomas T. Nagle, Reed K. Holden · 1987 · The standard text on value-based pricing.
Jean-Noël Kapferer, Vincent Bastien · 2009 · The anti-laws of marketing; why luxury inverts ordinary pricing logic.
T1 7 Powers
Hamilton Helmer · 2016 · Seven sources of durable power, each with its own economic test.
T2 Deluxe
Dana Thomas · 2007 · What happened when luxury houses were rolled up and scaled.
Hermann Simon · 2015 · Simon-Kucher's founder on price as the main profit lever.
Teri Agins · 1999 · The shift from couture to brand licensing and mass distribution.
Sara Gay Forden · 2000 · One luxury house's ownership, licensing and near-destruction.