Razor and blades
Sell the handle cheap, earn on the consumable. There is still no single book on the model and the Gillette origin story is contested; these are the company histories and the pricing theory that carry it.
8 books · 1 people behind it
Start here
- The Art of ProfitabilityAdrian Slywotzky, 2002
- Cutting EdgeGordon McKibben, 1997
- The Strategy and Tactics of PricingThomas T. Nagle, Reed K. Holden, 1987
The people behind it 1
Each person holds a book in this entry or names it in their own tags.
Strategists 1
Books 8
Peter F. Drucker · 1985 · Includes Drucker's typology of pricing and delivery strategies.
Alexander Osterwalder, Yves Pigneur · 2010 · The canvas: the common vocabulary for describing any business model.
Thomas T. Nagle, Reed K. Holden · 1987 · Two-part tariffs and captive aftermarkets treated as pricing structure.
Adrian Slywotzky · 2002 · Twenty-three profit models including installed base and switchboard.
Russell B. Adams · 1978 · The founder, and the disputed origin of the give-away-the-handle story.
T3 Cutting Edge
Gordon McKibben · 1997 · Business history of Gillette, where the model is conventionally located.
Adrian J. Slywotzky · 1999 · How value migrates between business designs in an industry.
Mark W. Johnson · 2010 · Business-model innovation as a discipline, with a profit-formula framework.