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Graphic Design, Typography and Branding

Art and design

Holds books on type, lettering, grids, graphic design history, brand identity and advertising.

50 books on Graphic Design, Typography and Branding, 2 of them tier 1, recommended by 20 people including Jeremiah Shoaf and Patrick Collison.

50 books · 21 experts

Start here

  1. Confessions of an Advertising ManDavid Ogilvy, 1963
  2. Ogilvy on AdvertisingDavid Ogilvy, 1983
  3. Design Is StorytellingEllen Lupton
  4. Treasury of Alphabets and LetteringJan Tschichold, 1952
  5. An Essay on TypographyEric Gill, 1954

The best books on Graphic Design, Typography and Branding 50

Confessions of an Advertising ManConfessions of an Advertising Man
T1 Confessions of an Advertising Man
David Ogilvy · 1963
How an agency is actually built and paid.
Open Library
Recommended byMohnish PabraiDavid CancelSam Parr
Ogilvy on AdvertisingOgilvy on Advertising
T1 Ogilvy on Advertising
David Ogilvy · 1983
The craft, and the agency economics behind it.
Open Library
“Ogilvy is a brilliant guy and a terrific writer. Really enjoyed this book and learned a lot.”Mohnish Pabrai
Recommended byMohnish PabraiDavid CancelEv WilliamsNoah Kagan
Design Is StorytellingDesign Is Storytelling
T3 Design Is Storytelling
Ellen Lupton
Lupton frames every design artifact as a narrative problem: arc, empathy, surprise, sequencing. The book's visual density is deliberate — form and content mirror each other throughout. Most useful for UX writers and content designers, but the chapters on journey and emotion translate directly to interaction design.
unverified
Treasury of Alphabets and LetteringTreasury of Alphabets and Lettering
T4 Treasury of Alphabets and Lettering
Jan Tschichold · 1952
Open Library
Recommended byDavid Kadavy
An Essay on TypographyAn Essay on Typography
T4 An Essay on Typography
Eric Gill · 1954
Open Library
Recommended byJeremiah Shoaf
TypographieTypographie
T4 Typographie
Emil Ruder · 1967
Open Library
Recommended byJeremiah Shoaf
Grid Systems in Graphic Design: A Visual ComGrid Systems in Graphic Design: A Visual Communication Manual for Graphic Designers, Typographers and Three Dimensional Designers (German and English Edition)
T4 Grid Systems in Graphic Design: A Visual Communication Manual for Graphic Designers, Typographers and Three Dimensional Designers (German and English Edition)
Josef Müller-Brockmann · 1981
Open Library
Recommended byPatrick CollisonRan Segall
Designing with TypeDesigning with Type
T4 Designing with Type
James Craig, Irene Korol Scala · 1992
Open Library
Recommended byJeremiah Shoaf
The Elements of Typographic StyleThe Elements of Typographic Style
T4 The Elements of Typographic Style
Robert Bringhurst · 1992
Open Library
Recommended byPatrick CollisonDavid KadavyJeremiah Shoaf
The Non-Designer's Design BookThe Non-Designer's Design Book
T4 The Non-Designer's Design Book
Robin Williams · 1994
Open Library
Recommended byDavid Kadavy
DisruptionDisruption
T4 Disruption
Jean-Marie Dru · 1996
Open Library
Recommended byMohnish Pabrai
20th-Century Type20th-Century Type
T4 20th-Century Type
Lewis Blackwell · 1998
Open Library
Recommended byJeremiah Shoaf
The New TypographyThe New Typography
T4 The New Typography
Jan Tschichold · 1998
Open Library
Recommended byPatrick CollisonDavid KadavyJeremiah Shoaf
A Type PrimerA Type Primer
T4 A Type Primer
John Kane · 2002
Open Library
Recommended byJeremiah Shoaf
Making and Breaking the GridMaking and Breaking the Grid
T4 Making and Breaking the Grid
Timothy Samara · 2002
Open Library
Recommended byJan Losert
The Brand GapThe Brand Gap
T4 The Brand Gap
Marty Neumeier · 2003
Open Library
Recommended byAndy BuddRan Segall
The Complete Manual of TypographyThe Complete Manual of Typography
T4 The Complete Manual of Typography
James Felici · 2003
Open Library
Recommended byJeremiah Shoaf
Thinking with TypeThinking with Type
T4 Thinking with Type
Ellen Lupton · 2004
Open Library
Recommended byPatrick CollisonDavid KadavyShane Parrish
Designing Brand IdentityDesigning Brand Identity
T4 Designing Brand Identity
Alina Wheeler · 2008
Open Library
Recommended byRan Segall
The King of Madison Avenue: David Ogilvy andThe King of Madison Avenue: David Ogilvy and the Making of Modern Advertising
T4 The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising
Kenneth Roman · 2009
Open Library
Recommended byAndrew WilkinsonMohnish Pabrai
Typography EssentialsTypography Essentials
T4 Typography Essentials
Ina Saltz · 2009
Open Library
Recommended byJeremiah Shoaf
Just My TypeJust My Type
T4 Just My Type
Simon Garfield · 2010
Open Library
Recommended byJeremiah Shoaf
The Anatomy of Type
T4 The Anatomy of Type
Stephen Coles · 2012
Open Library
Recommended byJeremiah Shoaf
Branding Terror: The Logotypes and IconograpBranding Terror: The Logotypes and Iconography of Insurgent Groups and Terrorist Organizations
T4 Branding Terror: The Logotypes and Iconography of Insurgent Groups and Terrorist Organizations
Artur Beifuss · 2013
Open Library
Recommended byPatrick Collison
On Web Typography
T4 On Web Typography
Jason Santa Maria · 2014
Open Library
Recommended byJeremiah Shoaf
Shaping Text
T4 Shaping Text
Jan Middendorp · 2014
Open Library
Recommended byJeremiah Shoaf
Type on Screen
T4 Type on Screen
Ellen Lupton · 2014
Open Library
Recommended byJeremiah Shoaf
How To
T4 How To
Michael Bierut · 2015
Open Library
Recommended byRan Segall
In ProgressIn Progress
T4 In Progress
Jessica Hische · 2015
Open Library
Recommended byJessica Hische
The Evolution of TypeThe Evolution of Type
T4 The Evolution of Type
Tony Seddon · 2015
Open Library
Recommended byJeremiah Shoaf
Why Fonts MatterWhy Fonts Matter
T4 Why Fonts Matter
Sarah Hyndman · 2016
Open Library
Recommended byJeremiah Shoaf
Web TypographyWeb Typography
T4 Web Typography
Richard Rutter · 2017
Open Library
Recommended byJeremiah Shoaf
Better Web Typography for a Better Web
T4 Better Web Typography for a Better Web
Matej Latin · 2018
Open Library
Recommended byJeremiah Shoaf
Brand by Hand
T4 Brand by Hand
Jon Contino · 2018
Open Library
Recommended byZack Onisko
Flexible Typesetting
T4 Flexible Typesetting
Tim Brown · 2018
Open Library
Recommended byJeremiah Shoaf
What Really Makes America GreatWhat Really Makes America Great
T4 What Really Makes America Great
Creative Action Network · 2018
Open Library
Recommended byGuy Kawasaki
Meggs' History of Graphic Design
T4 Meggs' History of Graphic Design
Philip B. Meggs, Alston W. Purvis · 2025
Open Library
Recommended byBret Victor
An Essay on Typography First Thus Edition
T4 An Essay on Typography First Thus Edition
unverified
Recommended byPatrick Collison
A–Z of Letterpress
T4 A–Z of Letterpress
Alan Kitching
unverified
Recommended byJeremiah Shoaf
Book of Branding
T4 Book of Branding
Radim Malinic
unverified
Recommended byRan Segall
Damn Good AdviceDamn Good Advice
T4 Damn Good Advice
George Lois
unverified
Recommended byMatt Mullenweg
Designing Obama
T4 Designing Obama
Scott Thomas
unverified
Recommended byColeen Baik
Encyclopaedia of Typefaces
T4 Encyclopaedia of Typefaces
W. Pincus Jaspert et al.
unverified
Recommended byJeremiah Shoaf
Stop Stealing Sheep & Find Out How Type Work
T4 Stop Stealing Sheep & Find Out How Type Works
Erik Spiekermann, E.M. Ginger
unverified
Recommended byJeremiah Shoaf
Swiss Graphic Design: The Origins and GrowthSwiss Graphic Design: The Origins and Growth of an International Style, 1920-1965 by Hollis, Richard (2006)
T4 Swiss Graphic Design: The Origins and Growth of an International Style, 1920-1965 by Hollis, Richard (2006)
unverified
Recommended byPatrick Collison
The Designer’s Dictionary of Type
T4 The Designer’s Dictionary of Type
Sean Adams
unverified
Recommended byJeremiah Shoaf
The Intelligent Lifestyle Magazine
T4 The Intelligent Lifestyle Magazine
Francesco Franchi
unverified
Recommended byAdam Ho
The Visual History of Type
T4 The Visual History of Type
Paul McNeil
unverified
Recommended byJeremiah Shoaf
Type
T4 Type
Cees W. de Jong, Alston W. Purvis, Jan Tholenaar
unverified
Recommended byJeremiah Shoaf
Weingart: Typography
T4 Weingart: Typography
Wolfgang Weingart
unverified
Recommended byJeremiah Shoaf

Experts 21

The people who wrote this page's books, and the people who recommend them.

Authors 2

Jessica Hischewrote 1 book here
ML
Matej Latinwrote 1 book here

Recommenders 20

JS
Jeremiah Shoafrecommends 26 books herePatrick Collisonrecommends 7 books here
DK
David Kadavyrecommends 5 books here
RS
Ran Segallrecommends 5 books here
MP
Mohnish Pabrairecommends 4 books here
DC
David Cancelrecommends 2 books hereGuy Kawasakirecommends 1 book here
SP
Shane Parrishrecommends 1 book here
AH
Adam Horecommends 1 book here
AW
Andrew Wilkinsonrecommends 1 book here
AB
Andy Buddrecommends 1 book hereBret Victorrecommends 1 book here
Show all 20
CB
Coleen Baikrecommends 1 book hereEv Williamsrecommends 1 book here
JL
Jan Losertrecommends 1 book hereJessica Hischerecommends 1 book hereMatt Mullenwegrecommends 1 book here
NK
Noah Kaganrecommends 1 book here
SP
Sam Parrrecommends 1 book here
ZO
Zack Oniskorecommends 1 book here
See all 21 in the Experts tab →

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