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Advertising, copywriting and persuasion

Sales and marketing

Books by and about advertising people, on copywriting and direct response, on why messages spread, and critiques of advertising and propaganda.

38 books on Advertising, copywriting and persuasion, 4 of them tier 1, recommended by 39 people including Mohnish Pabrai and Nat Eliason.

38 books · 41 experts

Start here

  1. Scientific AdvertisingClaude C. Hopkins, 1923
  2. Confessions of an Advertising ManDavid Ogilvy, 1963
  3. Ogilvy on AdvertisingDavid Ogilvy, 1983
  4. The Attention MerchantsTim Wu, 2016
  5. The Hidden PersuadersVance Packard, 1957

The best books on Advertising, copywriting and persuasion 38

Scientific AdvertisingScientific Advertising
T1 Scientific Advertising
Claude C. Hopkins · 1923
Mail-order measurement; the origin of tracked customer acquisition cost.
Open Library
Recommended byPatrick O'Shaughnessy
Confessions of an Advertising ManConfessions of an Advertising Man
T1 Confessions of an Advertising Man
David Ogilvy · 1963
How an agency is actually built and paid.
Open Library
Recommended byMohnish PabraiDavid CancelSam Parr
Ogilvy on AdvertisingOgilvy on Advertising
T1 Ogilvy on Advertising
David Ogilvy · 1983
The craft, and the agency economics behind it.
Open Library
“Ogilvy is a brilliant guy and a terrific writer. Really enjoyed this book and learned a lot.”Mohnish Pabrai
Recommended byMohnish PabraiDavid CancelEv WilliamsNoah Kagan
The Attention MerchantsThe Attention Merchants
T1 The Attention Merchants
Tim Wu · 2016
Two centuries of harvesting and reselling human attention.
Open Library
The Hidden PersuadersThe Hidden Persuaders
T2 The Hidden Persuaders
Vance Packard · 1957
Motivational research and the first popular backlash against it.
Open Library
Being DirectBeing Direct
T2 Being Direct
Lester Wunderman · 1996
The man who named direct marketing on how its economics actually work.
Open Library
All Marketers are LiarsAll Marketers are Liars
T2 All Marketers are Liars
Seth Godin · 2005
Open Library
Recommended byJoe Gebbia
Made to StickMade to Stick
T2 Made to Stick
Chip Heath, Dan Heath · 2007
Why some ideas are remembered and repeated; six sticky attributes
Open Library
“…books I've recommended, highlighted to death, or forced on friends.”Andrew Wilkinson
Recommended byAndrew WilkinsonMohnish PabraiNat EliasonTony HsiehAlfred LinBrian ArmstrongChangpeng ZhaoJake Knapp+4 more
The Long and the Short of ItThe Long and the Short of It
T2 The Long and the Short of It
Les Binet, Peter Field · 2013
IPA data on the split between brand-building and activation spend.
Open Library
Where the Suckers MoonWhere the Suckers Moon
T3 Where the Suckers Moon
Randall Rothenberg · 1994
One agency account, followed in forensic detail.
Open Library
Recommended byJason Fried
Our Daily Meds: How the Pharmaceutical CompaOur Daily Meds: How the Pharmaceutical Companies Transformed Themselves into Slick Marketing Machines and Hooked the Nation on Prescription Drugs
T3 Our Daily Meds: How the Pharmaceutical Companies Transformed Themselves into Slick Marketing Machines and Hooked the Nation on Prescription Drugs
Melody Petersen · 2008
Drug marketing practices, including J&J's Risperdal and off-label promotion.
Open Library
Trust Me, I'm LyingTrust Me, I'm Lying
T3 Trust Me, I'm Lying
Ryan Holiday · 2012
Open Library
Recommended byRyan HolidayChase JarvisRaoul Pal
ContagiousContagious
T3 Contagious
Jonah Berger · 2013
Open Library
Recommended byNat EliasonTony HsiehChangpeng ZhaoTerrance McArthur
The Anatomy of HumbugThe Anatomy of Humbug
T3 The Anatomy of Humbug
Paul Feldwick · 2015
What agencies are actually selling, and the theories they sell it with.
Open Library
Building a Story BrandBuilding a Story Brand
T3 Building a Story Brand
Donald Miller · 2017
Open Library
Recommended byNat EliasonRan Segall
Subprime Attention CrisisSubprime Attention Crisis
T3 Subprime Attention Crisis
Tim Hwang · 2020
The case that programmatic advertising is a mispriced market.
Open Library
My Life in AdvertisingMy Life in Advertising
T4 My Life in Advertising
Claude C. Hopkins · 1927
Open Library
Recommended byAndrew Chen
Tested Advertising MethodsTested Advertising Methods
T4 Tested Advertising Methods
John Caples · 1932
Open Library
Recommended byMohnish Pabrai
The Robert Collier Letter BookThe Robert Collier Letter Book
T4 The Robert Collier Letter Book
Robert Collier · 1937
Open Library
Recommended byPatrick O'ShaughnessyRamit Sethi
A Technique for Producing IdeasA Technique for Producing Ideas
T4 A Technique for Producing Ideas
James Webb Young · 1940
Open Library
Recommended byPatrick O'Shaughnessy
The Mechanical Bride: Folklore of IndustrialThe Mechanical Bride: Folklore of Industrial Man
T4 The Mechanical Bride: Folklore of Industrial Man
Marshall McLuhan · 1951
Open Library
Recommended byPatrick Collison
Breakthrough AdvertisingBreakthrough Advertising
T4 Breakthrough Advertising
Eugene M. Schwartz · 1966
Open Library
Recommended byDavid KadavyRamit Sethi
My Life in Advertising & Scientific AdvertisMy Life in Advertising & Scientific Advertising-Advertising Age Classics Library
T4 My Life in Advertising & Scientific Advertising-Advertising Age Classics Library
Claude Hopkins · 1966
Open Library
Recommended byMohnish Pabrai
Guerilla MarketingGuerilla Marketing
T4 Guerilla Marketing
Jay Conrad Levinson · 1992
Open Library
Recommended byDrew Houston
Guerrilla AdvertisingGuerrilla Advertising
T4 Guerrilla Advertising
Jay Conrad Levinson · 1994
Open Library
Recommended byMohnish Pabrai
DisruptionDisruption
T4 Disruption
Jean-Marie Dru · 1996
Open Library
Recommended byMohnish Pabrai
How to Make Millions with Your IdeasHow to Make Millions with Your Ideas
T4 How to Make Millions with Your Ideas
Dan S. Kennedy · 1996
Open Library
Recommended byTim Ferriss
Getting Everything You Can Out of All You'veGetting Everything You Can Out of All You've Got
T4 Getting Everything You Can Out of All You've Got
Jay Abraham · 2000
Open Library
Recommended byNat EliasonAndrew WilkinsonRamit SethiTony Robbins
No B.S. Marketing to the AffluentNo B.S. Marketing to the Affluent
T4 No B.S. Marketing to the Affluent
Dan S. Kennedy · 2008
Open Library
Recommended byRamit Sethi
PropagandaPropaganda
T4 Propaganda
Edward Bernays · 2009
Open Library
Recommended byCynthia JohnsonJérôme Jarre
The King of Madison Avenue: David Ogilvy andThe King of Madison Avenue: David Ogilvy and the Making of Modern Advertising
T4 The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising
Kenneth Roman · 2009
Open Library
Recommended byAndrew WilkinsonMohnish Pabrai
No B.S. Trust-Based Marketing: The Ultimate No B.S. Trust-Based Marketing: The Ultimate Guide to Creating Trust in an Understandably UN-Trusting World
T4 No B.S. Trust-Based Marketing: The Ultimate Guide to Creating Trust in an Understandably UN-Trusting World
Dan S. Kennedy, Matt Zagula · 2012
Open Library
Recommended byMohnish Pabrai
Winning the Story Wars: Why Those Who Tell (Winning the Story Wars: Why Those Who Tell (and Live) the Best Stories Will Rule the Future
T4 Winning the Story Wars: Why Those Who Tell (and Live) the Best Stories Will Rule the Future
Jonah Sachs · 2012
Open Library
Recommended byPatrick Collison
The Boron LettersThe Boron Letters
T4 The Boron Letters
Gary Halbert · 2013
Open Library
“A recommended read on persuasive writing and copywriting.”David Perell
Recommended byNat EliasonDavid Perell
Your Ad Ignored Here
T4 Your Ad Ignored Here
Tom Fishburne · 2017
Open Library
Recommended byAnn Handley
FrenemiesFrenemies
T4 Frenemies
Ken Auletta · 2018
Open Library
Recommended byAlexis OhanianMichael Bloomberg
Alchemy: The Surprising Power of Ideas That Alchemy: The Surprising Power of Ideas That Don't Make Sense
T4 Alchemy: The Surprising Power of Ideas That Don't Make Sense
Rory Sutherland · 2019
US subtitle differs; Open Library unreachable this run.
Open Library
Recommended byNassim Nicholas Taleb
Damn Good AdviceDamn Good Advice
T4 Damn Good Advice
George Lois
unverified
Recommended byMatt Mullenweg

Experts 41

The people who wrote this page's books, and the people who recommend them.

Authors 3

Rory Sutherlandwrote 1 book hereSeth Godinwrote 1 book hereRyan Holidaywrote 1 book here

Recommenders 39

MP
Mohnish Pabrairecommends 9 books here
NE
Nat Eliasonrecommends 5 books hereRamit Sethirecommends 4 books here
AW
Andrew Wilkinsonrecommends 3 books here
PO
Patrick O'Shaughnessyrecommends 3 books hereChangpeng Zhaorecommends 2 books here
DC
David Cancelrecommends 2 books herePatrick Collisonrecommends 2 books hereTony Hsiehrecommends 2 books hereNassim Nicholas Talebrecommends 1 book hereRyan Holidayrecommends 1 book hereAlexis Ohanianrecommends 1 book here
Show all 39
Alfred Linrecommends 1 book here
AC
Andrew Chenrecommends 1 book here
AH
Ann Handleyrecommends 1 book here
BA
Brian Armstrongrecommends 1 book here
CJ
Chase Jarvisrecommends 1 book here
CJ
Cynthia Johnsonrecommends 1 book here
DK
David Kadavyrecommends 1 book here
DP
David Perellrecommends 1 book hereDrew Houstonrecommends 1 book hereEv Williamsrecommends 1 book here
JK
Jake Knapprecommends 1 book here
JF
Jason Friedrecommends 1 book hereJoe Gebbiarecommends 1 book here
JJ
Jérôme Jarrerecommends 1 book hereMatt Mullenwegrecommends 1 book hereMichael Bloombergrecommends 1 book here
MW
Michael Wongrecommends 1 book here
NE
Nir Eyalrecommends 1 book here
NK
Noah Kaganrecommends 1 book here
RS
Ran Segallrecommends 1 book here
RP
Raoul Palrecommends 1 book here
SL
Sahil Lavingiarecommends 1 book here
SP
Sam Parrrecommends 1 book here
TM
Terrance McArthurrecommends 1 book hereTim Ferrissrecommends 1 book hereTony Robbinsrecommends 1 book hereTristan Harrisrecommends 1 book here
See all 41 in the Experts tab →

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