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GS

Growth, Sales and Marketing

Entrepreneurship and Startups

These books teach how a new business finds customers: positioning, sales teams, growth experiments, direct response marketing and product-led growth.

32 books on Growth, Sales and Marketing, recommended by 44 people including Mohnish Pabrai and Nat Eliason.

32 books · 47 experts

Start here

  1. Crossing the ChasmGeoffrey A. Moore, 1991
  2. Inside the TornadoGeoffrey A. Moore, 1995
  3. Obviously AwesomeApril Dunford, 2019
  4. Billion Dollar Brand ClubLawrence Ingrassia, 2020
  5. The Cold Start ProblemAndrew Chen, 2021

The best books on Growth, Sales and Marketing 32

Crossing the ChasmCrossing the Chasm
T2 Crossing the Chasm
Geoffrey A. Moore · 1991
Why technology products stall between early adopters and the mainstream.
Open Library
“Named in his Startup Class lecture as one of three books that will leave founders "ahead"; foundational to how Box crossed into the enterprise market.”Aaron Levie
Recommended byAndrew WilkinsonMohnish PabraiAaron LevieAndrew ChenBill GurleyBrad FeldBrant CooperChangpeng Zhao+7 more
Inside the TornadoInside the Tornado
T2 Inside the Tornado
Geoffrey A. Moore · 1995
Open Library
Recommended byMohnish Pabrai
Obviously AwesomeObviously Awesome
T2 Obviously Awesome
April Dunford · 2019
Positioning for software that serves one industry rather than everyone.
Open Library
Recommended byNat Eliason
Billion Dollar Brand ClubBillion Dollar Brand Club
T2 Billion Dollar Brand Club
Lawrence Ingrassia · 2020
Dollar Shave Club, Warby Parker and the DTC assault on incumbents.
Open Library
The Cold Start ProblemThe Cold Start Problem
T2 The Cold Start Problem
Andrew Chen · 2021
Free tiers used as the tool for reaching network critical mass.
Open Library
“Andrew Chen's detailed study of network effects — how to get them started, what kills them, and how they evolve at scale. Closely aligned with Hoffman's own frameworks on network bootstrapping and the cold-start dilemma LinkedIn itself faced in 2003.”Reid Hoffman
Recommended byReid Hoffman
The Macintosh WayThe Macintosh Way
T3 The Macintosh Way
Guy Kawasaki · 1990
Open Library
Recommended byMohnish PabraiNaval Ravikant
Selling the DreamSelling the Dream
T3 Selling the Dream
Guy Kawasaki · 1991
Open Library
Recommended byMohnish Pabrai
Growth Hacker MarketingGrowth Hacker Marketing
T3 Growth Hacker Marketing
Ryan Holiday · 2013
Open Library
Recommended byNat EliasonAndrew ChenAndy Budd
TractionTraction
T3 Traction
Gabriel Weinberg, Justin Mares · 2014
Open Library
Recommended byNat EliasonAlex LiebermanAlexis OhanianAli AbdaalAustin RiefCodie SanchezJackie VullinghsLeo Polovets+2 more
The Automatic CustomerThe Automatic Customer
T3 The Automatic Customer
John Warrillow · 2015
How to bolt a recurring-revenue layer onto an ordinary business.
Open Library
From Impossible to InevitableFrom Impossible to Inevitable
T3 From Impossible to Inevitable
Aaron Ross, Jason Lemkin · 2016
The SaaS growth playbook: niche, funnel, hiring cadence.
Open Library
Recommended byDavid Cancel
Product-Led GrowthProduct-Led Growth
T3 Product-Led Growth
Wes Bush · 2019
How a free tier is designed to convert rather than merely to attract.
Open Library
Obsessed
T3 Obsessed
Emily Heyward · 2020
Brand-building for the modern direct-to-consumer cohort.
Open Library
Marketing on a ShoestringMarketing on a Shoestring
T4 Marketing on a Shoestring
Jeffrey P. Davidson · 1988
Open Library
Recommended byMohnish Pabrai
Selling Your ServicesSelling Your Services
T4 Selling Your Services
Robert W. Bly · 1991
Open Library
Recommended byMohnish Pabrai
Guerilla MarketingGuerilla Marketing
T4 Guerilla Marketing
Jay Conrad Levinson · 1992
Open Library
Recommended byDrew Houston
How to Make Millions with Your IdeasHow to Make Millions with Your Ideas
T4 How to Make Millions with Your Ideas
Dan S. Kennedy · 1996
Open Library
Recommended byTim Ferriss
Getting Everything You Can Out of All You'veGetting Everything You Can Out of All You've Got
T4 Getting Everything You Can Out of All You've Got
Jay Abraham · 2000
Open Library
Recommended byNat EliasonAndrew WilkinsonRamit SethiTony Robbins
Jump Start Your Business Brain: Win More, LoJump Start Your Business Brain: Win More, Lose Less, and Make More Money
T4 Jump Start Your Business Brain: Win More, Lose Less, and Make More Money
Doug Hall · 2001
Open Library
Recommended byMohnish Pabrai
The Win Without Pitching ManifestoThe Win Without Pitching Manifesto
T4 The Win Without Pitching Manifesto
Blair Enns · 2010
Open Library
Recommended byJohnnie Gomez
DOTCOM SecretsDOTCOM Secrets
T4 DOTCOM Secrets
Russell Brunson · 2011
Open Library
Recommended byJohn D Saunders
One Simple IdeaOne Simple Idea
T4 One Simple Idea
Stephen Key · 2011
Open Library
Recommended byTim Ferriss
Freaks Shall Inherit the Earth
T4 Freaks Shall Inherit the Earth
Chris Brogan · 2014
Open Library
Recommended byPaul Jarvis
Hacking SalesHacking Sales
T4 Hacking Sales
Max Altschuler · 2015
Open Library
Recommended byJustin KanSam Altman
Invisible Selling Machine
T4 Invisible Selling Machine
Ryan Deiss · 2015
Open Library
Recommended byDaymond John
The Sales Acceleration FormulaThe Sales Acceleration Formula
T4 The Sales Acceleration Formula
Mark Roberge · 2015
Open Library
Recommended byNat EliasonDavid CancelNoah Kagan
Expert SecretsExpert Secrets
T4 Expert Secrets
Russell Brunson · 2017
Open Library
Recommended byRan Segall
Hacking GrowthHacking Growth
T4 Hacking Growth
Sean Ellis, Morgan Brown · 2017
Open Library
Recommended bySean Ellis
Crushing It!Crushing It!
T4 Crushing It!
Gary Vaynerchuk · 2018
Open Library
Recommended byNate O'BrienRyan HooverTony Hsieh
$100M Offers: How To Make Offers So Good Peo$100M Offers: How To Make Offers So Good People Feel Stupid Saying No
T4 $100M Offers: How To Make Offers So Good People Feel Stupid Saying No
Alex Hormozi · 2021
Open Library
Recommended byAli Abdaal
Play Bigger
T4 Play Bigger
Al Ramadan et al.
unverified
Recommended byAnthony PomplianoDavid Cancel
Superfans
T4 Superfans
Pat Fynn
unverified
Recommended byJan Losert

Experts 47

The people who wrote this page's books, and the people who recommend them.

Authors 6

GA
Geoffrey A. Moorewrote 2 books hereGuy Kawasakiwrote 2 books hereRyan Holidaywrote 1 book here
AC
Andrew Chenwrote 1 book hereGary Vaynerchukwrote 1 book here
SE
Sean Elliswrote 1 book here

Recommenders 44

MP
Mohnish Pabrairecommends 7 books here
NE
Nat Eliasonrecommends 5 books here
DC
David Cancelrecommends 4 books here
AA
Ali Abdaalrecommends 2 books here
AC
Andrew Chenrecommends 2 books here
AW
Andrew Wilkinsonrecommends 2 books hereDrew Houstonrecommends 2 books here
NE
Nir Eyalrecommends 2 books hereTim Ferrissrecommends 2 books hereBrad Feldrecommends 1 book hereReid Hoffmanrecommends 1 book hereGuy Kawasakirecommends 1 book here
Show all 44
Aaron Levierecommends 1 book here
AL
Alex Liebermanrecommends 1 book hereAlexis Ohanianrecommends 1 book here
AB
Andy Buddrecommends 1 book here
AP
Anthony Pomplianorecommends 1 book here
AR
Austin Riefrecommends 1 book hereBill Gurleyrecommends 1 book here
BC
Brant Cooperrecommends 1 book hereChangpeng Zhaorecommends 1 book hereChris Dixonrecommends 1 book here
CS
Codie Sanchezrecommends 1 book hereDaymond Johnrecommends 1 book hereEv Williamsrecommends 1 book here
JV
Jackie Vullinghsrecommends 1 book here
JL
Jan Losertrecommends 1 book here
JD
John D Saundersrecommends 1 book here
JG
Johnnie Gomezrecommends 1 book hereJustin Kanrecommends 1 book here
LP
Leo Polovetsrecommends 1 book here
NO
Nate O'Brienrecommends 1 book hereNaval Ravikantrecommends 1 book here
NH
Nick Huberrecommends 1 book here
NK
Noah Kaganrecommends 1 book here
PJ
Paul Jarvisrecommends 1 book hereRamit Sethirecommends 1 book here
RS
Ran Segallrecommends 1 book hereRon Conwayrecommends 1 book here
RH
Ryan Hooverrecommends 1 book hereSam Altmanrecommends 1 book here
SE
Sean Ellisrecommends 1 book hereTony Hsiehrecommends 1 book hereTony Robbinsrecommends 1 book here
See all 47 in the Experts tab →

More entrepreneurship and startups: ← Founder Profiles and Startup Stories · Scaling and Leading a Startup → · All entrepreneurship and startups