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GP

Growth, pricing and channels

Sales and marketing

Books on startup and technology marketing, digital and content marketing, pricing, subscriptions, retail and distribution channels.

60 books on Growth, pricing and channels, 2 of them tier 1, recommended by 47 people including Mohnish Pabrai and Tony Hsieh.

60 books · 53 experts

Start here

  1. Diffusion of InnovationsEverett M. Rogers, 1962
  2. The Strategy and Tactics of PricingThomas T. Nagle, Reed K. Holden, 1987
  3. Crossing the ChasmGeoffrey A. Moore, 1991
  4. Inside the TornadoGeoffrey A. Moore, 1995
  5. Why We BuyPaco Underhill, 1999

The best books on Growth, pricing and channels 60

Diffusion of InnovationsDiffusion of Innovations
T1 Diffusion of Innovations
Everett M. Rogers · 1962
The adoption curve everyone else borrows from.
Open Library
Recommended byPatrick O'Shaughnessy
The Strategy and Tactics of PricingThe Strategy and Tactics of Pricing
T1 The Strategy and Tactics of Pricing
Thomas T. Nagle, Reed K. Holden · 1987
The standard text on value-based pricing.
Open Library
Crossing the ChasmCrossing the Chasm
T2 Crossing the Chasm
Geoffrey A. Moore · 1991
Why technology products stall between early adopters and the mainstream.
Open Library
“Named in his Startup Class lecture as one of three books that will leave founders "ahead"; foundational to how Box crossed into the enterprise market.”Aaron Levie
Recommended byAndrew WilkinsonMohnish PabraiAaron LevieAndrew ChenBill GurleyBrad FeldBrant CooperChangpeng Zhao+7 more
Inside the TornadoInside the Tornado
T2 Inside the Tornado
Geoffrey A. Moore · 1995
Open Library
Recommended byMohnish Pabrai
Why We BuyWhy We Buy
T2 Why We Buy
Paco Underhill · 1999
Retail conversion economics observed on the shop floor.
Open Library
TribesTribes
T2 Tribes
Seth Godin · 2008
Open Library
Recommended byCatriona Wallace
FreeFree
T2 Free
Chris Anderson · 2009
Cross-subsidy and zero marginal cost; the popular case for free tiers.
Open Library
PricelessPriceless
T2 Priceless
William Poundstone · 2010
The psychology of price, anchoring and what people will meter.
Open Library
Recommended byMohnish PabraiPatrick O'Shaughnessy
Confessions of the Pricing ManConfessions of the Pricing Man
T2 Confessions of the Pricing Man
Hermann Simon · 2015
Simon-Kucher's founder on price as the main profit lever.
Open Library
Recommended byMichael Mauboussin
Competing Against LuckCompeting Against Luck
T2 Competing Against Luck
Clayton Christensen, Taddy Hall, Karen Dillon, David S. Duncan · 2016
Open Library unreachable this run; title not machine-verified.
Open Library
Monetizing InnovationMonetizing Innovation
T2 Monetizing Innovation
Madhavan Ramanujam, Georg Tacke · 2016
Simon-Kucher's argument that price should be designed before the product.
Open Library
Recommended byAlfred LinBill GurleyLeo Polovets
The Content TrapThe Content Trap
T2 The Content Trap
Bharat Anand · 2016
Strategy framework for the connections business Netflix built.
Open Library
Subscribed
T2 Subscribed
Tien Tzuo · 2018
Zuora's founder on the shift from unit sales to subscriber accounting.
Open Library
Unlocking the Customer Value ChainUnlocking the Customer Value Chain
T2 Unlocking the Customer Value Chain
Thales S. Teixeira, Greg Piechota · 2019
Decoupling: how entrants steal the profitable step in a customer's chain.
Open Library
Permission MarketingPermission Marketing
T2 Permission Marketing
Seth Godin
unverified
Cheap: The High Cost of Discount CultureCheap: The High Cost of Discount Culture
T3 Cheap: The High Cost of Discount Culture
Ellen Ruppel Shell · 2009
The externalities of the discount model.
Open Library
The New Rules of RetailThe New Rules of Retail
T3 The New Rules of Retail
Robin Lewis, Michael Dart · 2010
Preemptive distribution and control of the value chain.
Open Library
Winning Across Global MarketsWinning Across Global Markets
T3 Winning Across Global Markets
Dan Steinbock · 2010
Nokia's emerging-market operating model at the turn; Open Library unreachable.
Open Library
BlockbustersBlockbusters
T3 Blockbusters
Anita Elberse · 2013
Hit economics that explain Netflix's later spending strategy.
Open Library
Growth Hacker MarketingGrowth Hacker Marketing
T3 Growth Hacker Marketing
Ryan Holiday · 2013
Open Library
Recommended byNat EliasonAndrew ChenAndy Budd
TractionTraction
T3 Traction
Gabriel Weinberg, Justin Mares · 2014
Open Library
Recommended byNat EliasonAlex LiebermanAlexis OhanianAli AbdaalAustin RiefCodie SanchezJackie VullinghsLeo Polovets+2 more
The Automatic CustomerThe Automatic Customer
T3 The Automatic Customer
John Warrillow · 2015
How to bolt a recurring-revenue layer onto an ordinary business.
Open Library
The Membership EconomyThe Membership Economy
T3 The Membership Economy
Robbie Kellman Baxter · 2015
Membership as a relationship, not a payment plan.
Open Library
Product-Led GrowthProduct-Led Growth
T3 Product-Led Growth
Wes Bush · 2019
How a free tier is designed to convert rather than merely to attract.
Open Library
The Forever TransactionThe Forever Transaction
T3 The Forever Transaction
Robbie Kellman Baxter · 2020
Retention, pricing tiers and the mechanics of renewal.
Open Library
Perennial SellerPerennial Seller
T3 Perennial Seller
Ryan Holiday
unverified
Recommended byNat Eliason
Marketing High TechnologyMarketing High Technology
T4 Marketing High Technology
William Davidow · 1986
Open Library
Recommended byMohnish Pabrai
Marketing on a ShoestringMarketing on a Shoestring
T4 Marketing on a Shoestring
Jeffrey P. Davidson · 1988
Open Library
Recommended byMohnish Pabrai
Real TimeReal Time
T4 Real Time
Regis McKenna · 1991
Open Library
Recommended byMohnish Pabrai
Rethinking Business-To-Business MarketingRethinking Business-To-Business Marketing
T4 Rethinking Business-To-Business Marketing
Paul Sherlock · 1991
Open Library
Recommended byMohnish Pabrai
Future Shop: How New Technologies Will ChangFuture Shop: How New Technologies Will Change the Way We Shop and What We Buy
T4 Future Shop: How New Technologies Will Change the Way We Shop and What We Buy
Jim Snider · 1992
Open Library
Recommended byPatrick Collison
Net GainNet Gain
T4 Net Gain
John Hagel III, Arthur G. Armstrong · 1997
Open Library
Recommended byMohnish Pabrai
Customers.comCustomers.com
T4 Customers.com
Patricia B. Seybold · 1998
Open Library
Recommended byMohnish Pabrai
Marketing ChannelsMarketing Channels
T4 Marketing Channels
Anne T. Coughlan, Erin Anderson, Louis W. Stern, Adel El-Ansary · 2001
The academic text on channel design, territories and exclusive rights.
Open Library
The New Rules of Marketing and PRThe New Rules of Marketing and PR
T4 The New Rules of Marketing and PR
David Meerman Scott · 2008
Open Library
Recommended byAnn Handley
Viral LoopViral Loop
T4 Viral Loop
Adam L. Penenberg · 2009
Open Library
Recommended byKeith RaboisRyan Hoover
Data-Driven MarketingData-Driven Marketing
T4 Data-Driven Marketing
Mark Jeffery · 2010
Fifteen marketing metrics and how to hold advertising spending accountable
Open Library
Recommended byMohnish PabraiJeff Bezos
Engage!Engage!
T4 Engage!
Brian Solis · 2010
Open Library
Recommended byTony Hsieh
The Distribution TrapThe Distribution Trap
T4 The Distribution Trap
Andrew R. Thomas, Timothy J. Wilkinson · 2010
The case against surrendering the channel to big retail.
Open Library
The Referral EngineThe Referral Engine
T4 The Referral Engine
John Jantsch · 2010
Open Library
Recommended byTony Hsieh
UnMarketingUnMarketing
T4 UnMarketing
Scott, Alison Stratten · 2010
Open Library
Recommended byAnn Handley
DOTCOM SecretsDOTCOM Secrets
T4 DOTCOM Secrets
Russell Brunson · 2011
Open Library
Recommended byJohn D Saunders
Gamification by DesignGamification by Design
T4 Gamification by Design
Gabe Zichermann · 2011
Open Library
Recommended byNir Eyal
One Simple IdeaOne Simple Idea
T4 One Simple Idea
Stephen Key · 2011
Open Library
Recommended byTim Ferriss
Jab, Jab, Jab, Right HookJab, Jab, Jab, Right Hook
T4 Jab, Jab, Jab, Right Hook
Gary Vaynerchuk · 2013
Open Library
Recommended byChase Jarvis
Freaks Shall Inherit the Earth
T4 Freaks Shall Inherit the Earth
Chris Brogan · 2014
Open Library
Recommended byPaul Jarvis
Talking to HumansTalking to Humans
T4 Talking to Humans
Giff Constable · 2014
Open Library
Recommended byRon Conway
Value Proposition DesignValue Proposition Design
T4 Value Proposition Design
Alexander Osterwalder · 2014
Open Library
Recommended byJohn D Saunders
Invisible Selling Machine
T4 Invisible Selling Machine
Ryan Deiss · 2015
Open Library
Recommended byDaymond John
Expert SecretsExpert Secrets
T4 Expert Secrets
Russell Brunson · 2017
Open Library
Recommended byRan Segall
Hacking GrowthHacking Growth
T4 Hacking Growth
Sean Ellis, Morgan Brown · 2017
Open Library
Recommended bySean Ellis
Crushing It!Crushing It!
T4 Crushing It!
Gary Vaynerchuk · 2018
Open Library
Recommended byNate O'BrienRyan HooverTony Hsieh
Start at the End
T4 Start at the End
Matt Wallaert · 2019
Open Library
Recommended byChelsea Krost
Scorecard Marketing
T4 Scorecard Marketing
Daniel Priestley · 2022
Open Library
Recommended byAli Abdaal
Retail SuperstarsRetail Superstars
T4 Retail Superstars
George Whalin
unverified
Recommended byTom Peters
Superfans
T4 Superfans
Pat Fynn
unverified
Recommended byJan Losert
The Art of SEO
T4 The Art of SEO
Eric Enge et al.
unverified
Recommended byTony Hsieh
The Cluetrain Manifesto
T4 The Cluetrain Manifesto
Rick Levine et al.
unverified
Recommended byEv Williams
Trade-OffTrade-Off
T4 Trade-Off
Kevin Maney
unverified
Recommended byKeith Rabois
Youtility
T4 Youtility
Jay Baer
unverified
Recommended byGary Vaynerchuk

Experts 53

The people who wrote this page's books, and the people who recommend them.

Authors 8

GA
Geoffrey A. Moorewrote 2 books hereSeth Godinwrote 2 books hereRyan Holidaywrote 2 books hereGary Vaynerchukwrote 2 books hereClayton Christensenwrote 1 book here
CA
Chris Andersonwrote 1 book here
WP
William Poundstonewrote 1 book here
SE
Sean Elliswrote 1 book here

Recommenders 47

MP
Mohnish Pabrairecommends 10 books hereTony Hsiehrecommends 4 books here
NE
Nat Eliasonrecommends 3 books here
NE
Nir Eyalrecommends 3 books here
AA
Ali Abdaalrecommends 2 books here
AC
Andrew Chenrecommends 2 books here
AH
Ann Handleyrecommends 2 books hereBill Gurleyrecommends 2 books hereEv Williamsrecommends 2 books here
JD
John D Saundersrecommends 2 books hereKeith Raboisrecommends 2 books here
LP
Leo Polovetsrecommends 2 books here
Show all 47
PO
Patrick O'Shaughnessyrecommends 2 books hereRon Conwayrecommends 2 books here
RH
Ryan Hooverrecommends 2 books here
MM
Michael Mauboussinrecommends 1 book hereBrad Feldrecommends 1 book here
TP
Tom Petersrecommends 1 book hereGuy Kawasakirecommends 1 book hereAaron Levierecommends 1 book here
AL
Alex Liebermanrecommends 1 book hereAlexis Ohanianrecommends 1 book hereAlfred Linrecommends 1 book here
AW
Andrew Wilkinsonrecommends 1 book here
AB
Andy Buddrecommends 1 book here
AR
Austin Riefrecommends 1 book here
BC
Brant Cooperrecommends 1 book here
CW
Catriona Wallacerecommends 1 book hereChangpeng Zhaorecommends 1 book here
CJ
Chase Jarvisrecommends 1 book here
CK
Chelsea Krostrecommends 1 book hereChris Dixonrecommends 1 book here
CS
Codie Sanchezrecommends 1 book here
DC
David Cancelrecommends 1 book hereDaymond Johnrecommends 1 book hereDrew Houstonrecommends 1 book hereGary Vaynerchukrecommends 1 book here
JV
Jackie Vullinghsrecommends 1 book here
JL
Jan Losertrecommends 1 book hereJeff Bezosrecommends 1 book here
NO
Nate O'Brienrecommends 1 book here
NH
Nick Huberrecommends 1 book herePatrick Collisonrecommends 1 book here
PJ
Paul Jarvisrecommends 1 book here
RS
Ran Segallrecommends 1 book here
SE
Sean Ellisrecommends 1 book hereTim Ferrissrecommends 1 book here
See all 53 in the Experts tab →

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