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Customers, brands and pricing

Management and Organisational Design

Books for managers on customer service, branding, pricing, retail and subscription models.

42 books on Customers, brands and pricing, 1 of them tier 1, recommended by 23 people including Mohnish Pabrai and Tony Hsieh.

42 books · 24 experts

Start here

  1. The Strategy and Tactics of PricingThomas T. Nagle, Reed K. Holden, 1987
  2. Building Strong BrandsDavid A. Aaker, 1996
  3. Monetizing InnovationMadhavan Ramanujam, Georg Tacke, 2016
  4. SubscribedTien Tzuo, 2018
  5. The Luxury StrategyJean-Noël Kapferer, Vincent Bastien, 2008

The best books on Customers, brands and pricing 42

The Strategy and Tactics of PricingThe Strategy and Tactics of Pricing
T1 The Strategy and Tactics of Pricing
Thomas T. Nagle, Reed K. Holden · 1987
The standard text on value-based pricing.
Open Library
Building Strong BrandsBuilding Strong Brands
T2 Building Strong Brands
David A. Aaker · 1996
Brand equity as an asset with a measurable return.
Open Library
Monetizing InnovationMonetizing Innovation
T2 Monetizing Innovation
Madhavan Ramanujam, Georg Tacke · 2016
Simon-Kucher's argument that price should be designed before the product.
Open Library
Recommended byAlfred LinBill GurleyLeo Polovets
Subscribed
T2 Subscribed
Tien Tzuo · 2018
Zuora's founder on the shift from unit sales to subscriber accounting.
Open Library
The Luxury StrategyThe Luxury Strategy
T3 The Luxury Strategy
Jean-Noël Kapferer, Vincent Bastien · 2008
The standard analytical text on the LVMH-style brand model.
Open Library
The New Rules of RetailThe New Rules of Retail
T3 The New Rules of Retail
Robin Lewis, Michael Dart · 2010
Preemptive distribution and control of the value chain.
Open Library
BlockbustersBlockbusters
T3 Blockbusters
Anita Elberse · 2013
Hit economics that explain Netflix's later spending strategy.
Open Library
The Membership EconomyThe Membership Economy
T3 The Membership Economy
Robbie Kellman Baxter · 2015
Membership as a relationship, not a payment plan.
Open Library
The Forever TransactionThe Forever Transaction
T3 The Forever Transaction
Robbie Kellman Baxter · 2020
Retention, pricing tiers and the mechanics of renewal.
Open Library
Total Customer ServiceTotal Customer Service
T4 Total Customer Service
William H. Davidow, Bro Uttal · 1989
Open Library
Recommended byMohnish Pabrai
Successful Large Account ManagementSuccessful Large Account Management
T4 Successful Large Account Management
Robert Miller, Stephen Heiman · 1991
Open Library
Recommended byMohnish Pabrai
Clicking: 16 Trends to Future Fit Your Life,Clicking: 16 Trends to Future Fit Your Life, Your Work, and Your Business
T4 Clicking: 16 Trends to Future Fit Your Life, Your Work, and Your Business
Faith Popcorn, Lys Marigold · 1996
Open Library
Recommended byMohnish Pabrai
Enterprise One to OneEnterprise One to One
T4 Enterprise One to One
Don Peppers, Martha Rogers · 1996
Open Library
Recommended byMohnish Pabrai
FocusFocus
T4 Focus
Al Ries · 1996
Open Library
Recommended byMohnish PabraiArianna HuffingtonBen HorowitzDavid CancelEv Williams
The Loyalty EffectThe Loyalty Effect
T4 The Loyalty Effect
Frederick F. Reichheld, Thomas Teal · 1996
Retention economics: why loyal customers and employees drive returns
Open Library
“In his seminal book, The Loyalty Effect, Fred Reichheld shows that a 5 percentage point improvement in retention rate”Michael Mauboussin
Recommended byMichael Mauboussin
Strategic Brand Management: Building, MeasurStrategic Brand Management: Building, Measuring, and Managing Brand Equity
T4 Strategic Brand Management: Building, Measuring, and Managing Brand Equity
Kevin Lane Keller · 1997
Open Library
Recommended byMohnish Pabrai
The Trusted AdvisorThe Trusted Advisor
T4 The Trusted Advisor
David H. Maister · 2001
How relationship capital converts into billable work.
Open Library
Recommended byNat Eliason
Fred FactorFred Factor
T4 Fred Factor
Mark Sanborn · 2002
Open Library
Recommended byTony Hsieh
Becoming a Category of OneBecoming a Category of One
T4 Becoming a Category of One
Joe Calloway · 2003
Open Library
Recommended byTim Ferriss
Branded Customer ServiceBranded Customer Service
T4 Branded Customer Service
Janelle Barlow · 2004
Open Library
Recommended byAlfred Lin
Zingerman’s Guide to Giving Great ServiceZingerman’s Guide to Giving Great Service
T4 Zingerman’s Guide to Giving Great Service
Ari Weinzweig · 2004
Open Library
Recommended byDavid Cancel
Conversational Capital
T4 Conversational Capital
Bertrand Cesvet · 2008
Open Library
Recommended byRan Segall
The New Gold StandardThe New Gold Standard
T4 The New Gold Standard
Joseph A. Michelli · 2008
Open Library
Recommended byDavid Cancel
I Love You More Than My DogI Love You More Than My Dog
T4 I Love You More Than My Dog
Jeanne Bliss · 2009
Open Library
Recommended byTony Hsieh
Data-Driven MarketingData-Driven Marketing
T4 Data-Driven Marketing
Mark Jeffery · 2010
Fifteen marketing metrics and how to hold advertising spending accountable
Open Library
Recommended byMohnish PabraiJeff Bezos
Different: Escaping the Competitive HerdDifferent: Escaping the Competitive Herd
T4 Different: Escaping the Competitive Herd
Youngme Moon · 2010
Open Library
Recommended byMohnish PabraiNat EliasonAndrew Chen
The Distribution TrapThe Distribution Trap
T4 The Distribution Trap
Andrew R. Thomas, Timothy J. Wilkinson · 2010
The case against surrendering the channel to big retail.
Open Library
The Referral EngineThe Referral Engine
T4 The Referral Engine
John Jantsch · 2010
Open Library
Recommended byTony Hsieh
Grow: How Ideals Power Growth and Profit at Grow: How Ideals Power Growth and Profit at the World's Greatest Companies
T4 Grow: How Ideals Power Growth and Profit at the World's Greatest Companies
Jim Stengel · 2011
Insider account by P&G's global marketing officer.
Open Library
Uplifting ServiceUplifting Service
T4 Uplifting Service
Ron Kaufman · 2012
Open Library
Recommended byTony Hsieh
Fred 2.0Fred 2.0
T4 Fred 2.0
Mark Sanborn · 2013
Open Library
Recommended byTony Hsieh
The Customer RulesThe Customer Rules
T4 The Customer Rules
Lee Cockerell · 2013
Open Library
Recommended byTony Hsieh
Confessions of the Pricing ManConfessions of the Pricing Man
T4 Confessions of the Pricing Man
Hermann Simon · 2015
Simon-Kucher's founder on price as the main profit lever.
Open Library
Recommended byMichael Mauboussin
Power of MomentsPower of Moments
T4 Power of Moments
Chip, Dan Heath · 2017
Open Library
Recommended byJake KnappJoel ConnollyMichael Batko
FrenemiesFrenemies
T4 Frenemies
Ken Auletta · 2018
Open Library
Recommended byAlexis OhanianMichael Bloomberg
Amaze Every Customer
T4 Amaze Every Customer
Shep Hyken
unverified
Recommended byTony Hsieh
Cultural StrategyCultural Strategy
T4 Cultural Strategy
Douglas B. Holt, Douglas Cameron
unverified
Recommended byKeith Rabois
Eating Big FishEating Big Fish
T4 Eating Big Fish
Adam Morgan · 1999
Challenger-brand economics against a dominant incumbent.
Open Library
Recommended byVinod Khosla
Predictable Revenue: Turn Your Business IntoPredictable Revenue: Turn Your Business Into a Sales Machine
T4 Predictable Revenue: Turn Your Business Into a Sales Machine
Aaron Ross, Marylou Tyler · 2011
The outbound-SDR machine that most SaaS sales teams copied.
Open Library
Recommended byDavid Cancel
Retail SuperstarsRetail Superstars
T4 Retail Superstars
George Whalin
unverified
Recommended byTom Peters
The Brand Flip
T4 The Brand Flip
Marty Neumeier
unverified
Recommended byVinod Khosla
Trade-OffTrade-Off
T4 Trade-Off
Kevin Maney
unverified
Recommended byKeith Rabois

Experts 24

The people who wrote this page's books, and the people who recommend them.

Authors 1

Al Rieswrote 1 book here

Recommenders 23

MP
Mohnish Pabrairecommends 8 books hereTony Hsiehrecommends 7 books here
DC
David Cancelrecommends 4 books here
MM
Michael Mauboussinrecommends 2 books hereAlfred Linrecommends 2 books hereKeith Raboisrecommends 2 books here
NE
Nat Eliasonrecommends 2 books hereVinod Khoslarecommends 2 books hereBen Horowitzrecommends 1 book here
TP
Tom Petersrecommends 1 book hereAlexis Ohanianrecommends 1 book here
AC
Andrew Chenrecommends 1 book here
Show all 23
Arianna Huffingtonrecommends 1 book hereBill Gurleyrecommends 1 book hereEv Williamsrecommends 1 book here
JK
Jake Knapprecommends 1 book hereJeff Bezosrecommends 1 book here
JC
Joel Connollyrecommends 1 book here
LP
Leo Polovetsrecommends 1 book here
MB
Michael Batkorecommends 1 book hereMichael Bloombergrecommends 1 book here
RS
Ran Segallrecommends 1 book hereTim Ferrissrecommends 1 book here
See all 24 in the Experts tab →

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