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BP

Brands, positioning and luxury

Sales and marketing

Books on building and naming brands, positioning a product against rivals, luxury and fashion houses, and histories of consumer brands such as Nike, Coca-Cola and Procter and Gamble.

46 books on Brands, positioning and luxury, 1 of them tier 1, recommended by 28 people including Mohnish Pabrai and Ran Segall.

46 books · 31 experts

Start here

  1. How Brands GrowByron Sharp, 2010
  2. Positioning: The Battle for Your MindAl Ries, Jack Trout, 1981
  3. Marketing WarfareAl Ries, Jack Trout, 1986
  4. The 22 Immutable Laws of MarketingAl Ries, Jack Trout, 1993
  5. Building Strong BrandsDavid A. Aaker, 1996

The best books on Brands, positioning and luxury 46

How Brands GrowHow Brands Grow
T1 How Brands Grow
Byron Sharp · 2010
Evidence-based marketing: penetration, mental availability, light buyers.
Open Library
Positioning: The Battle for Your MindPositioning: The Battle for Your Mind
T2 Positioning: The Battle for Your Mind
Al Ries, Jack Trout · 1981
The original argument that the category slot is the asset.
Open Library
“Flagged on X as a "great book" on messaging and framing — a discipline he returns to often.”Aaron Levie
Recommended byPatrick CollisonAaron LevieDavid CancelEv WilliamsPatrick O'ShaughnessyRan SegallSophie Bakalar
Marketing WarfareMarketing Warfare
T2 Marketing Warfare
Al Ries, Jack Trout · 1986
Open Library
Recommended byMohnish Pabrai
The 22 Immutable Laws of MarketingThe 22 Immutable Laws of Marketing
T2 The 22 Immutable Laws of Marketing
Al Ries, Jack Trout · 1993
Open Library
Recommended byBrian ArmstrongMohnish PabraiNat EliasonChase JarvisTim FerrissTristan Harris
Building Strong BrandsBuilding Strong Brands
T2 Building Strong Brands
David A. Aaker · 1996
Brand equity as an asset with a measurable return.
Open Library
FocusFocus
T2 Focus
Al Ries · 1996
Open Library
Recommended byMohnish PabraiArianna HuffingtonBen HorowitzDavid CancelEv Williams
The 22 Immutable Laws of BrandingThe 22 Immutable Laws of Branding
T2 The 22 Immutable Laws of Branding
Al Ries · 1998
Open Library
Recommended byRamit Sethi
No LogoNo Logo
T2 No Logo
Naomi Klein · 1999
The anti-sweatshop campaign that reshaped Nike's supply chain.
Open Library
Purple CowPurple Cow
T2 Purple Cow
Seth Godin · 2002
Open Library
Recommended byTony HsiehCindy EckertDavid CancelJoe GebbiaJohn D SaundersNoah Kagan
Deluxe: How Luxury Lost Its LusterDeluxe: How Luxury Lost Its Luster
T2 Deluxe: How Luxury Lost Its Luster
Dana Thomas · 2007
The best-known account of LVMH-led mass luxury and outsourcing.
Open Library
How Brands Grow: Part 2How Brands Grow: Part 2
T2 How Brands Grow: Part 2
Jenni Romaniuk, Byron Sharp · 2015
Extends the empirical laws to new categories and channels.
Open Library
Obviously AwesomeObviously Awesome
T2 Obviously Awesome
April Dunford · 2019
Positioning for software that serves one industry rather than everyone.
Open Library
Recommended byNat Eliason
Billion Dollar Brand ClubBillion Dollar Brand Club
T2 Billion Dollar Brand Club
Lawrence Ingrassia · 2020
Dollar Shave Club, Warby Parker and the DTC assault on incumbents.
Open Library
The Cola WarsThe Cola Wars
T3 The Cola Wars
J. C. Louis, Harvey Z. Yazijian · 1980
The classic account of the Coke-Pepsi rivalry.
Open Library
The Other Guy Blinked: How Pepsi Won the ColThe Other Guy Blinked: How Pepsi Won the Cola Wars
T3 The Other Guy Blinked: How Pepsi Won the Cola Wars
Roger Enrico, Jesse Kornbluth · 1986
Insider account: Pepsi's president on the New Coke episode.
Open Library
How to Drive Your Competition CrazyHow to Drive Your Competition Crazy
T3 How to Drive Your Competition Crazy
Guy Kawasaki · 1995
Kawasaki on competing through service, speed and irritating incumbents
Open Library
“Awesome book. On my Top Ten List. CEO of garage.com and a friend.”Mohnish Pabrai
Recommended byMohnish Pabrai
Eating the Big FishEating the Big Fish
T3 Eating the Big Fish
Adam Morgan · 1999
Challenger-brand economics against a dominant incumbent.
Open Library
Recommended byVinod Khosla
The End of FashionThe End of Fashion
T3 The End of Fashion
Teri Agins · 1999
How fashion became a branded consumer-goods business.
Open Library
Rising Tide: Lessons from 165 Years of BrandRising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble
T3 Rising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble
Davis Dyer, Frederick Dalzell, Rowena Olegario · 2004
Company-commissioned business history by academic historians.
Open Library
The Luxury StrategyThe Luxury Strategy
T3 The Luxury Strategy
Jean-Noël Kapferer, Vincent Bastien · 2008
The standard analytical text on the LVMH-style brand model.
Open Library
Beauty Imagined: A History of the Global BeaBeauty Imagined: A History of the Global Beauty Industry
T3 Beauty Imagined: A History of the Global Beauty Industry
Geoffrey Jones · 2010
Harvard business historian; sets her brand-building against the whole industry.
Open Library
Covert Cows and Chick-fil-ACovert Cows and Chick-fil-A
T3 Covert Cows and Chick-fil-A
Steve Robinson · 2019
Open Library
Recommended byChris Powers
Obsessed
T3 Obsessed
Emily Heyward · 2020
Brand-building for the modern direct-to-consumer cohort.
Open Library
The Discipline of Market LeadersThe Discipline of Market Leaders
T4 The Discipline of Market Leaders
Michael Treacy, Fred Wiersema · 1995
Open Library
Recommended byMohnish Pabrai
Strategic Brand Management: Building, MeasurStrategic Brand Management: Building, Measuring, and Managing Brand Equity
T4 Strategic Brand Management: Building, Measuring, and Managing Brand Equity
Kevin Lane Keller · 1997
Open Library
Recommended byMohnish Pabrai
Nike Culture: The Sign of the SwooshNike Culture: The Sign of the Swoosh
T4 Nike Culture: The Sign of the Swoosh
Robert Goldman, Stephen Papson · 1998
Analysis of the brand-marketing machine at its peak.
Open Library
Winning with the P&G 99Winning with the P&G 99
T4 Winning with the P&G 99
Charles L. Decker · 1998
Distillation of P&G brand-management practice for operators.
Open Library
Brand New: How Entrepreneurs Earned ConsumerBrand New: How Entrepreneurs Earned Consumers' Trust from Wedgwood to Dell
T4 Brand New: How Entrepreneurs Earned Consumers' Trust from Wedgwood to Dell
Nancy F. Koehn · 2001
Open Library
Recommended byMohnish Pabrai
Jump Start Your Business Brain: Win More, LoJump Start Your Business Brain: Win More, Lose Less, and Make More Money
T4 Jump Start Your Business Brain: Win More, Lose Less, and Make More Money
Doug Hall · 2001
Open Library
Recommended byMohnish Pabrai
Becoming a Category of OneBecoming a Category of One
T4 Becoming a Category of One
Joe Calloway · 2003
Open Library
Recommended byTim Ferriss
The Brand GapThe Brand Gap
T4 The Brand Gap
Marty Neumeier · 2003
Open Library
Recommended byAndy BuddRan Segall
Great Ikea!Great Ikea!
T4 Great Ikea!
Elen Lewis · 2005
Brand history; useful on the retail model, thin on the man.
Open Library
Conversational Capital
T4 Conversational Capital
Bertrand Cesvet · 2008
Open Library
Recommended byRan Segall
Designing Brand IdentityDesigning Brand Identity
T4 Designing Brand Identity
Alina Wheeler · 2008
Open Library
Recommended byRan Segall
Luxury Brand ManagementLuxury Brand Management
T4 Luxury Brand Management
Michel Chevalier, Gerald Mazzalovo · 2008
Practitioner text on how luxury houses are actually run.
Open Library
Out of Nowhere: The Inside Story of How NikeOut of Nowhere: The Inside Story of How Nike Marketed the Culture of Running
T4 Out of Nowhere: The Inside Story of How Nike Marketed the Culture of Running
Geoff Hollister · 2008
Insider account: Nike's third employee on the running boom.
Open Library
SpentSpent
T4 Spent
Geoffrey Miller · 2009
Open Library
Recommended byKeith RaboisNir EyalPatrick O'Shaughnessy
Different: Escaping the Competitive HerdDifferent: Escaping the Competitive Herd
T4 Different: Escaping the Competitive Herd
Youngme Moon · 2010
Open Library
Recommended byMohnish PabraiNat EliasonAndrew Chen
Grow: How Ideals Power Growth and Profit at Grow: How Ideals Power Growth and Profit at the World's Greatest Companies
T4 Grow: How Ideals Power Growth and Profit at the World's Greatest Companies
Jim Stengel · 2011
Insider account by P&G's global marketing officer.
Open Library
The Consuming Instinct: What Juicy Burgers, The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature
T4 The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature
Gad Saad · 2011
Open Library
Recommended byMohnish Pabrai
Hello, My Name Is AwesomeHello, My Name Is Awesome
T4 Hello, My Name Is Awesome
Alexandra Watkins · 2014
Open Library
Recommended byNat EliasonRan Segall
MarketingMarketing
T4 Marketing
Bernadette Jiwa · 2014
Open Library
Recommended byDavid Cancel
Book of Branding
T4 Book of Branding
Radim Malinic
unverified
Recommended byRan Segall
Cultural StrategyCultural Strategy
T4 Cultural Strategy
Douglas B. Holt, Douglas Cameron
unverified
Recommended byKeith Rabois
Play Bigger
T4 Play Bigger
Al Ramadan et al.
unverified
Recommended byAnthony PomplianoDavid Cancel
The Brand Flip
T4 The Brand Flip
Marty Neumeier
unverified
Recommended byVinod Khosla

Experts 31

The people who wrote this page's books, and the people who recommend them.

Authors 3

Al Rieswrote 5 books hereSeth Godinwrote 1 book hereGuy Kawasakiwrote 1 book here

Recommenders 28

MP
Mohnish Pabrairecommends 10 books here
RS
Ran Segallrecommends 6 books here
DC
David Cancelrecommends 5 books here
NE
Nat Eliasonrecommends 4 books hereEv Williamsrecommends 2 books hereKeith Raboisrecommends 2 books here
PO
Patrick O'Shaughnessyrecommends 2 books hereTim Ferrissrecommends 2 books hereVinod Khoslarecommends 2 books hereBen Horowitzrecommends 1 book hereAaron Levierecommends 1 book here
AC
Andrew Chenrecommends 1 book here
Show all 28
AB
Andy Buddrecommends 1 book here
AP
Anthony Pomplianorecommends 1 book hereArianna Huffingtonrecommends 1 book here
BA
Brian Armstrongrecommends 1 book here
CJ
Chase Jarvisrecommends 1 book here
CP
Chris Powersrecommends 1 book hereCindy Eckertrecommends 1 book hereJoe Gebbiarecommends 1 book here
JD
John D Saundersrecommends 1 book here
NE
Nir Eyalrecommends 1 book here
NK
Noah Kaganrecommends 1 book herePatrick Collisonrecommends 1 book hereRamit Sethirecommends 1 book here
SB
Sophie Bakalarrecommends 1 book hereTony Hsiehrecommends 1 book hereTristan Harrisrecommends 1 book here
See all 31 in the Experts tab →

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