Advertising-supported media
The audience is the inventory. Covers both the craft that sells the space and the critical literature on what is being sold.
9 books
Start here
- Confessions of an Advertising ManDavid Ogilvy, 1963
- The Attention MerchantsTim Wu, 2016
- Subprime Attention CrisisTim Hwang, 2020
Books 9
David Ogilvy · 1963 · How an agency is actually built and paid.
David Ogilvy · 1983 · The craft, and the agency economics behind it.
Neil Postman · 1985 · Television as a medium that reshapes public discourse into entertainment
Tim Wu · 2016 · Two centuries of harvesting and reselling human attention.
Jonathan A. Knee, Bruce C. Greenwald, Ava Seave · 2009 · Media conglomerates measured against actual returns on capital.
Antonio García Martínez · 2016 · Insider on how Facebook's ad-targeting money machine was assembled.
Shoshana Zuboff · 2018 · Behavioural data as the raw material of the ad model.
Randall Rothenberg · 1994 · One agency account, followed in forensic detail.
Tim Hwang · 2020 · The case that programmatic advertising is a mispriced market.