
Brand history; useful on the retail model, thin on the man.
Chosen by shared topics, the entries that hold them, and the people who recommended both.
Academic study of how IKEA constructed its Swedishness.
IKEA's history, with long passages in which its founder explains his methods.
Insider account: the CEO from 1999-2009 on the operating model.
Insider account by a former director; the only unauthorised English book of substance.
Recommended by: Chris Powers
An analysis of Nike's brand-marketing machine at its peak, built on the swoosh.
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