Alphabet / Google
Companiessearch-advertising
Search and advertising company reorganised as Alphabet in 2015, with a literature split between founding narratives and management texts by its own leaders.
10 books · 4 people behind it
Start here
- The Google StoryDavid A. Vise, Mark Malseed, 2005
- In the PlexSteven Levy, 2011
- GoogledKen Auletta, 2009
The people behind it 4
Each person holds a book in this entry or names it in their own tags.
Executives 1
Academics 1
Journalists 2
Books 10
T1 In the Plex
Steven Levy · 2011 · The fullest inside-access history of Google's first decade.
David A. Vise, Mark Malseed · 2005 · First mass-market account, written around the 2004 IPO.
T2 The Search
John Battelle · 2005 · Google set inside the wider history of search and the database of intentions.
T2 Googled
Ken Auletta · 2009 · Google seen from the media industries it disrupted.
Eric Schmidt, Jonathan Rosenberg · 2014 · Insider account by the former CEO and product chief.
Douglas Edwards · 2011 · Insider memoir by Google's first brand manager, employee 59.
T3 Work Rules!
Laszlo Bock · 2015 · Insider account of Google's people operations by its SVP of HR.
George Gilder · 2018 · The case that blockchain architectures displace the centralised web
Eric Schmidt, Jonathan Rosenberg, Alan Eagle · 2019 · Insider account of Bill Campbell's coaching of Google's leadership.