Marc Benioff
Co-founder, chairman and chief executive of Salesforce, which he started in 1999 after thirteen years at Oracle.
Behind the Cloud sets out the method Salesforce used to sell software as a subscription before that model was established - the V2MOM planning document, the 1-1-1 philanthropy structure, and the No Software positioning against on-premise incumbents. Operators building recurring-revenue businesses read it for the go-to-market sequence rather than for the memoir.
2 books of their own · 16 books they recommend
Books they wrote 2
Start here
- Behind the CloudMarc Benioff, Carlye Adler, 2009
Books they recommend 16
Benioff's recommendations appear across his X/Twitter, public talks, and numerous book blurbs he's written. A spiritual thread runs through his favorites — he credits Autobiography of a Yogi and the Dalai Lama's The Good Heart with shaping his philosophy — alongside foundational management and tech-society books. He's an active blurber, lending endorsements to titles on AI, stakeholder capitalism, and Big Tech accountability.
Book recommendations listed on their Good Books profile 9
Technology and Computing 3
Business and Management 2
War and Strategy 1
Biography and Memoir 1
Religion and Spirituality 1
Science 1
Superbook reading list 7
Not yet given a topic 5
War and Strategy 1
Business and Management 1
Where they publish 5
- Good Books — Marc Benioff profile
- Superbook reading list
- Read This Twice — Marc Benioff (tweets, blurbs, talks)
- Shortform — Marc Benioff reading list
- Kevin Rooke — Marc Benioff recommendations