Direct to consumer
Owning the customer relationship instead of renting shelf space; the trade-off is paid acquisition replacing wholesale margin.
9 books · 1 people behind it
Start here
- Billion Dollar Brand ClubLawrence Ingrassia, 2020
- Direct from DellMichael Dell, Catherine Fredman, 1999
- Scientific AdvertisingClaude C. Hopkins, 1923
The people behind it 1
Each person holds a book in this entry or names it in their own tags.
Founders 1
Books 9
Claude C. Hopkins · 1923 · Mail-order measurement; the origin of tracked customer acquisition cost.
T2 Being Direct
Lester Wunderman · 1996 · The man who named direct marketing on how its economics actually work.
Michael Dell, Catherine Fredman · 1999 · Insider account of build-to-order, negative working capital and cutting the channel.
Tony Hsieh · 2010 · Zappos: service as the customer-acquisition budget.
Lawrence Ingrassia · 2020 · Dollar Shave Club, Warby Parker and the DTC assault on incumbents.
Michael Dell · 2021 · Dell's founder on the buyout, the Icahn fight and VMware
Boris Emmet, John E. Jeuck · 1950 · Sears, Roebuck: the original direct-to-consumer business at national scale.
Robin Lewis, Michael Dart · 2010 · Preemptive distribution and control of the value chain.
T3 Obsessed
Emily Heyward · 2020 · Brand-building for the modern direct-to-consumer cohort.