
Edited fieldwork on how the format was localised across Asia.
Chosen by shared topics, the entries that hold them, and the people who recommended both.
How fast food reshaped farming, meatpacking, food science and low-wage work.
Recommended by: Mohnish Pabrai, Kevin Rose, Richard Branson
A milkshake-machine salesman finds the McDonald brothers and builds the franchise.
Recommended by: Mohnish Pabrai
McDonald's to the mid-1980s, from the brothers' stand to Kroc's franchise system.
Recommended by: Mohnish Pabrai
The standardisation model that made the chain scalable.
How McDonald's and fast-food franchising became bound up with Black America.
Early unauthorised account of the franchise and real-estate machine.
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