Apple

Companiesconsumer-hardware

Consumer computing and devices company whose founder cult, near-death in the 1990s and record-breaking second act have produced the deepest single-company literature in tech.

14 books · 4 people behind it

Start here

  1. Steve JobsWalter Isaacson, 2011
  2. Becoming Steve JobsBrent Schlender, Rick Tetzeli, 2015
  3. After SteveTripp Mickle, 2022

The people behind it 4

Each person holds a book in this entry or names it in their own tags.

Founders 1

GK
Guy Kawasakinamed in their tags

Executives 1

ES
Eric Schmidtnamed in their tags

Journalists 2

SL
Steven Levy1 book here
WI
Walter Isaacson1 book here

Books 14

Michael Moritz · 1984 · Contemporary account of Apple's founding; reissued 2009 as Return to the Little Kingdom.
Steven Levy · 1994 · The making of the Macintosh, written close to the events.
Brent Schlender, Rick Tetzeli · 2015 · Revisionist counterweight to Isaacson, built on decades of Schlender's interviews.
Tripp Mickle · 2022 · Cook and Ive after Jobs; the standard modern-era Apple book.
Michael S. Malone · 1999 · Apple's near-collapse in the Sculley-Spindler-Amelio years.
Leander Kahney · 2008 · Management-lessons treatment of Jobs's second tenure.
Ken Kocienda · 2018 · Insider account by the engineer who built the iPhone keyboard.
Leander Kahney · 2019 · The operations chief who scaled Apple past a trillion dollars.
Yukari Iwatani Kane · 2014 · Early and much-disputed argument that Apple declined after Jobs.