
The London libel trial that became a reputational case study.
Chosen by shared topics, the entries that hold them, and the people who recommended both.
Early unauthorised account of the franchise and real-estate machine.
How McDonald's and fast-food franchising became bound up with Black America.
Edited fieldwork on how the format was localised across Asia.
A milkshake-machine salesman finds the McDonald brothers and builds the franchise.
Recommended by: Mohnish Pabrai
McDonald's to the mid-1980s, from the brothers' stand to Kroc's franchise system.
Recommended by: Mohnish Pabrai
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