
What agencies are actually selling, and the theories they sell it with.
Chosen by shared topics, the entries that hold them, and the people who recommended both.
How to win and keep agency clients and write advertising that sells.
Recommended by: Mohnish Pabrai, David Cancel, Sam Parr
How firms that sell expertise set their ratio of juniors to partners, and price.
Value pricing for solo and boutique consultancies.
Recommended by: Nat Eliason, Noah Kagan
How the modern consulting partnership was invented and priced.
Recommended by: Andrew Chen
How BCG, Bain and McKinsey created the market for strategy itself.
Topics