Co-founded the e-commerce business Stylerunner with her twin sister Sali in 2012, and later Wrapd, formerly Her Black Book, a premium app for shoppers to discover deals and brands.
9 books they recommend · 10 appearances
What eleven companies did to turn fifteen ordinary years into fifteen great ones.
Also recommended by: Brian Armstrong, Mohnish Pabrai, Nat Eliason and 15 others
An operating framework for growing firms: priorities, data and meeting rhythm.
Subtitled 'Building a Business When There Are No Easy Answers'
Also recommended by: Andrew Wilkinson, Balaji S. Srinivasan and 33 others
Build, measure, learn: test what customers want with small experiments.
Also recommended by: Nat Eliason, Sheryl Sandberg, Andrew Chen and 16 others
Sinek's second major book applies neuroscience — oxytocin, cortisol, dopamine — to explain why some work environments feel safe and others don't, and how leaders establish the Circle of Safety that determines whether teams will take the risks that produce performance. More substantive than Start With Why.
Also recommended by: Alfred Lin, Tom Bilyeu, Vlad Magdalin
Life in Nazi concentration camps, and logotherapy: finding meaning to survive.
Also recommended by: Frank Martin, Mohnish Pabrai, Nat Eliason and 23 others