Software as a service

Software sold as a metered, renewing service rather than a licence; the good books are operating manuals rather than theory.

8 books · 3 people behind it

Start here

  1. Behind the CloudMarc Benioff, Carlye Adler, 2009
  2. Crossing the ChasmGeoffrey A. Moore, 1991
  3. The SaaS PlaybookRob Walling, Jason Cohen, 2022

The people behind it 3

Each person holds a book in this entry or names it in their own tags.

Founders 2

MB
Marc Benioff1 book here
Reid Hoffman1 book here

Strategists 1

GA
Geoffrey A. Moore1 book here

Books 8

Marc Benioff, Carlye Adler · 2009 · Salesforce's founder on inventing the SaaS sales and pricing model.
Reid Hoffman, Chris Yeh · 2018 · Deliberate inefficiency in pursuit of a winner-take-most market.
Aaron Ross, Marylou Tyler · 2011 · The outbound-SDR machine that most SaaS sales teams copied.
Alistair Croll, Benjamin Yoskovitz · 2013 · Which metric actually governs each business-model type.
Aaron Ross, Jason Lemkin · 2016 · The SaaS growth playbook: niche, funnel, hiring cadence.
Rob Walling, Jason Cohen · 2022 · Bootstrapped SaaS economics: pricing, churn, plateau.