
Chosen by shared topics, the entries that hold them, and the people who recommended both.
How to win and keep agency clients and write advertising that sells.
Recommended by: Mohnish Pabrai, David Cancel, Sam Parr
Six traits of memorable ideas, from simple and unexpected to emotional stories.
“…books I've recommended, highlighted to death, or forced on friends.” — Andrew Wilkinson
Source: Andrew Wilkinson's Bookshelf, neverenough.com
Recommended by: Andrew Wilkinson, Mohnish Pabrai and 10 others
A copywriter's memoir bound with his primer on advertising, Scientific Advertising.
Recommended by: Mohnish Pabrai
How to build trust with wary customers and turn it into business and profit.
Recommended by: Mohnish Pabrai
Rules for advertising that sells, drawn from direct-response testing.
“Ogilvy is a brilliant guy and a terrific writer. Really enjoyed this book and learned a lot.” — Mohnish Pabrai
Source: Mohnish's Bookshelf — Books on Sales & Marketing, entry 40
Recommended by: Mohnish Pabrai, David Cancel, Ev Williams and 1 other
No entry holds this book yet. It reached the reference because someone recommended it.
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