
Former editor-in-chief of Wired and founder of 3D Robotics; wrote The Long Tail, Free and Makers.
The Long Tail set out how cheap distribution and good search move demand away from a few hits toward a very large catalogue of niche titles, and Free traced what happens to pricing when marginal cost falls to near zero. Both arguments sit underneath how operators and investors size demand in aggregator, marketplace and freemium businesses.
Chosen by shared topics, the entries that hold them, and the people who recommended both.
Without shelf limits, sales of many niche products add up to rival the hits.
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Digital costs near zero mean goods can be given away, which changes whole industries.
How Kenya's tech startups and M-Pesa grew, with interviews with their founders.
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One of the few attempts at a survey of the commercial sector.
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