Management researcher; Stanford Graduate School of Business faculty 1988-1995, since then an independent researcher running a management laboratory in Boulder, Colorado
Built to Last and Good to Great are the primary research sources the enduring-company literature builds on and argues with.
8 books of their own · 69 articles · 24 books they recommend
Collins keeps a very long recommended reading list on his own site, several hundred titles across business, history, biography and fiction. The entries below are a slice of it.