
American technology-marketing consultant and venture partner at Mohr Davidow Ventures who wrote Crossing the Chasm.
Crossing the Chasm identifies the gap between early adopters and the pragmatic majority and prescribes the beachhead answer: dominate one narrow segment with a complete product before widening. Inside the Tornado and Living on the Fault Line carry the model into hypergrowth and into managing businesses at different stages of maturity at once.
Chosen by shared topics, the entries that hold them, and the people who recommended both.
Why tech products stall between early adopters and the mainstream, and how to cross.
Recommended by: Andrew Wilkinson, Mohnish Pabrai and 13 others
How to move a tech product past early adopters into a fast-growing mass market.
Recommended by: Mohnish Pabrai
Run a tech company for shareholder value by funding its core advantage.
“Moore's forthcoming book, Living on the Fault Line... is terrific and highly recommended.” — Michael Mauboussin
Source: Network to Net Worth: Exploring Network Dynamics (CS First Boston)
Recommended by: Michael Mauboussin
How to invest in tech stocks by backing the gorilla that wins each market.
How Salesforce was built, set out as 111 plays on marketing, sales and growth.
Recommended by: Aaron Levie, David Cancel, David Sacks and 3 others
How to create new market space instead of fighting rivals over existing demand.
Recommended by: Mohnish Pabrai, Nat Eliason, Aaron Levie and 5 others