The Art of Seduction

Greene's second book applies his historical method to the dynamics of attraction and influence, organised as nine seducer types, eighteen victim types, and a twenty-four-phase process divided into separation, lead-astray, precipice and moment stages.

The underlying argument is that seduction is a form of psychological influence that operates by identifying what a person lacks, becoming the thing that supplies it, and controlling the pace at which it is offered and withdrawn. The historical cases include Cleopatra, Casanova, Duke Ellington, Marilyn Monroe, John F. Kennedy, Andy Warhol and a range of political and religious figures, and Greene applies the same analysis to political demagogues and to advertising as to romantic pursuit.

The content that transfers to persuasion and negotiation includes: that attention directed entirely at another person is rare enough to be disarming; that ambiguity and incompleteness sustain interest where full disclosure ends it; that people are moved by what stirs their imagination rather than by what is offered directly; and that the target must feel they are pursuing rather than being pursued.

The book is written amorally by design and Greene says so. The techniques it describes are manipulative and he does not qualify them. The historical cases are selected to illustrate conclusions already drawn, the psychology is asserted rather than evidenced, and the typologies are unfalsifiable. Read it as organised observation about influence, with the ethical position it takes recognised as a deliberate choice.

American author of books on power, strategy, mastery and human behaviour, built from historical case studies.

The 48 Laws of Power catalogues the tactics used in courts, armies and businesses, stated as rules with historical cases on both the observance and the violation of each. Mastery examines how practitioners across fields moved from apprenticeship to independent judgement over decades of deliberate work.