Chosen by shared topics, the entries that hold them, and the people who recommended both.
How 1950s advertisers used psychological research to sway buyers.
Six principles of compliance, from reciprocity to scarcity, and how sellers use them.
“…books I've recommended, highlighted to death, or forced on friends.” — Andrew Wilkinson
Source: Andrew Wilkinson's Bookshelf, neverenough.com
Recommended by: Andrew Wilkinson, Charlie Munger and 29 others
Recommended by: Bill Gurley, Patrick O'Shaughnessy
The deal is shaped before the table: set up the parties, interests and options first.
Recommended by: Ramit Sethi, Tim Ferriss
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