
Chosen by shared topics, the entries that hold them, and the people who recommended both.
The Google Ventures five-day workshop format distilled into a repeatable method for answering critical design questions through rapid prototyping and targeted user testing. Less a design book than a process book — most valuable for teams that struggle to move from ideas to validated decisions quickly.
Recommended by: Andy Budd, Jessica Hische, Marty Cagan and 1 other
A four-step model for habit-forming products: trigger, action, reward, investment.
Recommended by: Nat Eliason, Alexis Ohanian, Andrew Chen and 6 others
Build, measure, learn: test what customers want with small experiments.
Recommended by: Nat Eliason, Sheryl Sandberg, Andrew Chen and 17 others
Recommended by: Mohnish Pabrai
Expanded edition of the 1992 book
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