Updates

  1. Person pages list letters, writing, profiles and links as sortable tables with filters, and show each person's companies as links; Fund letters show each letter's description in its own column.
  2. Experts show a checked job title and a short description of each person; 30 more people have photographs.
  3. Every company, fund, university and publication the experts work for has a page listing the people there.
  4. Fund letters show each letter's thesis and filter by it; 225 person pages list the essays, columns and newsletter issues the person wrote.
  5. Person pages list every essay and newsletter issue a person wrote, and their own books as a table in List view.
  6. Recommends shows the five largest kinds of book and the rest under More; browse pictures load sooner.
  7. Podcasts and talks link the original episode, filter by Audio and video or Press, and list each publisher once.
  8. Pages are wider, Recommends has List and Grid, and a filter clicked again turns off.
  9. Book cards sit in a ruled grid with Open Library and Goodreads links and each book's one-line note.
  10. Funds is now Investors; each investor's styles are buttons that filter the table.
  11. Podcasts and talks on a person's page filter by year and publisher and show as a list or a grid of pictures.
  12. Quotes show only people's own words: 472 summaries written by list sites are gone.
  13. Country pages open from Browse again, and every link on the shelf lands on a page.
  14. Subject and person pages show their sections as tabs, and each book appears once on a person's page.
  15. Book cards show the quote, who said it and the source; grids show five cards to a row.
  16. On a phone, a menu holds the sections, search, Updates, Feedback and dark mode.
  17. Feedback takes a screenshot of the page with no browser prompt, opens a screenshot full size when you click it, and clears itself once sent.
  18. Book cards are centred, search names the topic each book sits in, and any text cut short shows whole on hover.
  19. Search groups its results by kind: people, companies, geographies, subjects, topics, books, funds, fund letters and papers.
  20. The Books table lists who recommended each book by name, and the browser tab names the section you are in.
  21. Feedback can take a screenshot of the page, or one you paste or choose, and opens in the corner beside Updates.
  22. Each rail button reopens its section where you left it, and Browse, Table and People show on every book and subject page.
  23. Filters grey out choices that hold nothing instead of hiding them, and Books › People filters by authors or recommenders.
  24. Feedback takes a subject line and up to three screenshots.
  25. Biographies are grouped by the person they are about: 41 new pages, from Abraham Lincoln to Lee Kuan Yew.
  26. Sport splits into 23 sports, and Religion into one topic per faith.
  27. Book lists show as cards: the cover, one recommendation quote and every recommender by name.
  28. Seventeen subjects that had two or three pages under different names now have one page each.
  29. Every page lists its Experts as authors and recommenders, with a link to them on the Experts tab.
  30. Economics, Financial history, Financial panics and Accounting are subjects of their own, with one page per financial crisis.
  31. Book, person and subject pages open inside the app, so the tabs stay in view.
  32. 996 more book covers, and photographs or logos for 227 more people and companies.
  33. Books › Browse shows every subject as cards, and the rail holds Fund letters, Papers, Experts, Books and Funds.
  34. Every topic over 150 books splits into narrower topics, each with a page of its own.

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Al Ries

T2StrategistsJournalistsMarketing and persuasion

Marketing author who, with Jack Trout, revived the idea of 'positioning'; ran the Atlanta consultancy Ries & Ries with his daughter, Laura Ries. Died in 2022.

Ries & Ries

Positioning: The Battle for Your Mind argues that a brand competes for one specific slot in a customer's memory rather than on a list of product attributes, and that a challenger wins by occupying an empty slot instead of attacking the leader head-on. Focus makes the connected case that companies lose pricing power when they stretch a brand across categories.

5 books of their own · 2 appearances

Books 5Appearances 2Profiles 2

Start here

  1. Positioning: The Battle for Your MindAl Ries, Jack Trout, 1981
  2. The 22 Immutable Laws of MarketingAl Ries, Jack Trout, 1993
  3. FocusAl Ries, 1996
Positioning: The Battle for Your MindPositioning: The Battle for Your Mind
T2 Positioning: The Battle for Your Mind
Al Ries, Jack Trout · 1981
Open LibraryGoodreads

Marketing happens in the buyer's mind: find an open position there and own it.

Recommended by: Patrick Collison, Aaron Levie, David Cancel and 4 others

The 22 Immutable Laws of MarketingThe 22 Immutable Laws of Marketing
T2 The 22 Immutable Laws of Marketing
Al Ries, Jack Trout · 1993
Open LibraryGoodreads

Twenty-two rules of marketing, such as being first is better than being better.

Recommended by: Brian Armstrong, Mohnish Pabrai, Nat Eliason and 3 others

FocusFocus
T2 Focus
Al Ries · 1996
Open LibraryGoodreads

Companies lose their position by broadening; narrowing the focus wins it back.

Recommended by: Mohnish Pabrai, Arianna Huffington and 3 others

The 22 Immutable Laws of BrandingThe 22 Immutable Laws of Branding
T2 The 22 Immutable Laws of Branding
Al Ries · 1998
Open LibraryGoodreads

Rules for building a brand, with a section on branding on the internet.

Recommended by: Ramit Sethi

Marketing WarfareMarketing Warfare
T2 Marketing Warfare
Al Ries, Jack Trout · 1986
Open LibraryGoodreads

Military strategy applied to marketing, from the cola and burger wars.

Recommended by: Mohnish Pabrai

Positioning: The Battle for Your MindMarketing happens in the buyer's mind: find an open position there and own it.1981T2Patrick Collison, Aaron Levie, David Cancel and 4 others
The 22 Immutable Laws of MarketingTwenty-two rules of marketing, such as being first is better than being better.1993T2Brian Armstrong, Mohnish Pabrai, Nat Eliason and 3 others
FocusCompanies lose their position by broadening; narrowing the focus wins it back.1996T2Mohnish Pabrai, Arianna Huffington, Ben Horowitz and 2 others
The 22 Immutable Laws of BrandingRules for building a brand, with a section on branding on the internet.1998T2Ramit Sethi
Marketing WarfareMilitary strategy applied to marketing, from the cola and burger wars.1986T2Mohnish Pabrai

Tags

jack-troutadvertisingconsumerpositioningbrandingmarketingline-extensioncategory-strategypricing-power