Updates

  1. Person pages list letters, writing, profiles and links as sortable tables with filters, and show each person's companies as links; Fund letters show each letter's description in its own column.
  2. Experts show a checked job title and a short description of each person; 30 more people have photographs.
  3. Every company, fund, university and publication the experts work for has a page listing the people there.
  4. Fund letters show each letter's thesis and filter by it; 225 person pages list the essays, columns and newsletter issues the person wrote.
  5. Person pages list every essay and newsletter issue a person wrote, and their own books as a table in List view.
  6. Recommends shows the five largest kinds of book and the rest under More; browse pictures load sooner.
  7. Podcasts and talks link the original episode, filter by Audio and video or Press, and list each publisher once.
  8. Pages are wider, Recommends has List and Grid, and a filter clicked again turns off.
  9. Book cards sit in a ruled grid with Open Library and Goodreads links and each book's one-line note.
  10. Funds is now Investors; each investor's styles are buttons that filter the table.
  11. Podcasts and talks on a person's page filter by year and publisher and show as a list or a grid of pictures.
  12. Quotes show only people's own words: 472 summaries written by list sites are gone.
  13. Country pages open from Browse again, and every link on the shelf lands on a page.
  14. Subject and person pages show their sections as tabs, and each book appears once on a person's page.
  15. Book cards show the quote, who said it and the source; grids show five cards to a row.
  16. On a phone, a menu holds the sections, search, Updates, Feedback and dark mode.
  17. Feedback takes a screenshot of the page with no browser prompt, opens a screenshot full size when you click it, and clears itself once sent.
  18. Book cards are centred, search names the topic each book sits in, and any text cut short shows whole on hover.
  19. Search groups its results by kind: people, companies, geographies, subjects, topics, books, funds, fund letters and papers.
  20. The Books table lists who recommended each book by name, and the browser tab names the section you are in.
  21. Feedback can take a screenshot of the page, or one you paste or choose, and opens in the corner beside Updates.
  22. Each rail button reopens its section where you left it, and Browse, Table and People show on every book and subject page.
  23. Filters grey out choices that hold nothing instead of hiding them, and Books › People filters by authors or recommenders.
  24. Feedback takes a subject line and up to three screenshots.
  25. Biographies are grouped by the person they are about: 41 new pages, from Abraham Lincoln to Lee Kuan Yew.
  26. Sport splits into 23 sports, and Religion into one topic per faith.
  27. Book lists show as cards: the cover, one recommendation quote and every recommender by name.
  28. Seventeen subjects that had two or three pages under different names now have one page each.
  29. Every page lists its Experts as authors and recommenders, with a link to them on the Experts tab.
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  31. Book, person and subject pages open inside the app, so the tabs stay in view.
  32. 996 more book covers, and photographs or logos for 227 more people and companies.
  33. Books › Browse shows every subject as cards, and the rail holds Fund letters, Papers, Experts, Books and Funds.
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The 22 Immutable Laws of Branding

The 22 Immutable Laws of Branding

Al Ries
1998
T2 219 pages · about 3h 39m to read Open Librarygoodreads

About Al Ries

Marketing strategist who developed positioning with Jack Trout and later ran the consultancy Ries & Ries; died in 2022.

Positioning: The Battle for Your Mind argues that a brand competes for one specific slot in a customer's memory rather than on a list of product attributes, and that a challenger wins by occupying an empty slot instead of attacking the leader head-on. Focus makes the connected case that companies lose pricing power when they stretch a brand across categories.

Ries & Ries

Al Ries’s page →Ries & Ries →

Who recommended it 1

Ramit Sethireported

Similar books 6

Chosen by shared topics, the entries that hold them, and the people who recommended both.

FocusFocus
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Al Ries · 1996
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Companies lose their position by broadening; narrowing the focus wins it back.

Recommended by: Mohnish Pabrai, Arianna Huffington and 3 others

Marketing WarfareMarketing Warfare
T2 Marketing Warfare
Al Ries, Jack Trout · 1986
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Military strategy applied to marketing, from the cola and burger wars.

Recommended by: Mohnish Pabrai

Positioning: The Battle for Your MindPositioning: The Battle for Your Mind
T2 Positioning: The Battle for Your Mind
Al Ries, Jack Trout · 1981
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Marketing happens in the buyer's mind: find an open position there and own it.

Recommended by: Patrick Collison, Aaron Levie, David Cancel and 4 others

The 22 Immutable Laws of MarketingThe 22 Immutable Laws of Marketing
T2 The 22 Immutable Laws of Marketing
Al Ries, Jack Trout · 1993
Open LibraryGoodreads

Twenty-two rules of marketing, such as being first is better than being better.

Recommended by: Brian Armstrong, Mohnish Pabrai, Nat Eliason and 3 others

Beauty Imagined: A History of the Global BeaBeauty Imagined: A History of the Global Beauty Industry
T3 Beauty Imagined: A History of the Global Beauty Industry
Geoffrey Jones · 2010
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Harvard business historian; sets her brand-building against the whole industry.

Becoming a Category of OneBecoming a Category of One
T4 Becoming a Category of One
Joe Calloway · 2003
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Recommended by: Tim Ferriss

Where it sits in the reference 1

Al Ries
Strategists

Topics

Sales and MarketingBrands, positioning and luxury