Updates

  1. Person pages list letters, writing, profiles and links as sortable tables with filters, and show each person's companies as links; Fund letters show each letter's description in its own column.
  2. Experts show a checked job title and a short description of each person; 30 more people have photographs.
  3. Every company, fund, university and publication the experts work for has a page listing the people there.
  4. Fund letters show each letter's thesis and filter by it; 225 person pages list the essays, columns and newsletter issues the person wrote.
  5. Person pages list every essay and newsletter issue a person wrote, and their own books as a table in List view.
  6. Recommends shows the five largest kinds of book and the rest under More; browse pictures load sooner.
  7. Podcasts and talks link the original episode, filter by Audio and video or Press, and list each publisher once.
  8. Pages are wider, Recommends has List and Grid, and a filter clicked again turns off.
  9. Book cards sit in a ruled grid with Open Library and Goodreads links and each book's one-line note.
  10. Funds is now Investors; each investor's styles are buttons that filter the table.
  11. Podcasts and talks on a person's page filter by year and publisher and show as a list or a grid of pictures.
  12. Quotes show only people's own words: 472 summaries written by list sites are gone.
  13. Country pages open from Browse again, and every link on the shelf lands on a page.
  14. Subject and person pages show their sections as tabs, and each book appears once on a person's page.
  15. Book cards show the quote, who said it and the source; grids show five cards to a row.
  16. On a phone, a menu holds the sections, search, Updates, Feedback and dark mode.
  17. Feedback takes a screenshot of the page with no browser prompt, opens a screenshot full size when you click it, and clears itself once sent.
  18. Book cards are centred, search names the topic each book sits in, and any text cut short shows whole on hover.
  19. Search groups its results by kind: people, companies, geographies, subjects, topics, books, funds, fund letters and papers.
  20. The Books table lists who recommended each book by name, and the browser tab names the section you are in.
  21. Feedback can take a screenshot of the page, or one you paste or choose, and opens in the corner beside Updates.
  22. Each rail button reopens its section where you left it, and Browse, Table and People show on every book and subject page.
  23. Filters grey out choices that hold nothing instead of hiding them, and Books › People filters by authors or recommenders.
  24. Feedback takes a subject line and up to three screenshots.
  25. Biographies are grouped by the person they are about: 41 new pages, from Abraham Lincoln to Lee Kuan Yew.
  26. Sport splits into 23 sports, and Religion into one topic per faith.
  27. Book lists show as cards: the cover, one recommendation quote and every recommender by name.
  28. Seventeen subjects that had two or three pages under different names now have one page each.
  29. Every page lists its Experts as authors and recommenders, with a link to them on the Experts tab.
  30. Economics, Financial history, Financial panics and Accounting are subjects of their own, with one page per financial crisis.
  31. Book, person and subject pages open inside the app, so the tabs stay in view.
  32. 996 more book covers, and photographs or logos for 227 more people and companies.
  33. Books › Browse shows every subject as cards, and the rail holds Fund letters, Papers, Experts, Books and Funds.
  34. Every topic over 150 books splits into narrower topics, each with a page of its own.

Send feedback

What is it?
Screenshots, up to 3 (optional)
or paste one with Ctrl+V

We use your email only to reply to you.

Seth Godin

T2StrategistsJournalistsMarketing and persuasion

American author, marketing expert, entrepreneur and former dot-com executive who also writes as F. X. Nine.

YoyodyneSquidoo

Seth's Blog

Permission Marketing argued for earning attention through opt-in years before that became the default of email and content marketing, and Purple Cow made remarkability the product's job rather than the advertising budget's. The Dip supplies a decision rule for when to quit a market and when the difficulty itself is the barrier worth pushing through.

6 books of their own · 300 articles

Books 6Writing 300Profiles 1

Start here

  1. Purple CowSeth Godin, 2002
  2. Permission Marketing
  3. The DipSeth Godin, 2007
Purple CowPurple Cow
T2 Purple Cow
Seth Godin · 2002
Open LibraryGoodreads

Advertising has stopped working; build products remarkable enough to talk about.

Recommended by: Tony Hsieh, Cindy Eckert, David Cancel and 3 others

Permission MarketingPermission Marketing
T2 Permission Marketing
Seth Godin
Goodreads
The DipThe Dip
T2 The Dip
Seth Godin · 2007
Open LibraryGoodreads

When to push through a hard stretch and when to quit a dead end.

Recommended by: Brian Armstrong, Nat Eliason, Ev Williams and 1 other

All Marketers are LiarsAll Marketers are Liars
T2 All Marketers are Liars
Seth Godin · 2005
Open LibraryGoodreads

Great marketers tell a story buyers want to believe, not a list of features.

Recommended by: Joe Gebbia

TribesTribes
T2 Tribes
Seth Godin · 2008
Open LibraryGoodreads

The internet makes it cheap to gather people around a shared interest; lead them.

Recommended by: Catriona Wallace

LinchpinLinchpin
T2 Linchpin
Seth Godin · 1960
Open LibraryGoodreads

Valuable work now needs people who do what can't be written into a job description.

Recommended by: Ann Handley, Michael Batko, Tom Bilyeu and 2 others

Purple CowAdvertising has stopped working; build products remarkable enough to talk about.2002T2Tony Hsieh, Cindy Eckert, David Cancel and 3 others
Permission Marketing–T2–
The DipWhen to push through a hard stretch and when to quit a dead end.2007T2Brian Armstrong, Nat Eliason, Ev Williams and 1 others
All Marketers are LiarsGreat marketers tell a story buyers want to believe, not a list of features.2005T2Joe Gebbia
TribesThe internet makes it cheap to gather people around a shared interest; lead them.2008T2Catriona Wallace
LinchpinValuable work now needs people who do what can't be written into a job description.1960T2Ann Handley, Michael Batko, Tom Bilyeu and 2 others

Tags

marketingmarketingpermission-marketingdifferentiationquitting-decisionstribesstorytelling