Charging for consumption rather than access. No standard book exists; the pricing literature and the cloud literature between them cover it.
Set prices from the value customers get, not from cost or rivals' prices.
People have no fixed sense of value, so context and anchors set the prices they pay.
Recommended by: Mohnish Pabrai, Patrick O'Shaughnessy
Why firms are moving from selling units to selling ongoing subscriptions, and how.
Early and prescient case that access would displace ownership.
How licensing in place of sale strips buyers of control over what they paid for.