Revenue that renews by default: the literature is practitioner-written and recent, and is mostly about churn, pricing tiers and the accounting that follows.
Keeping customers, employees and investors is what drives profit and growth.
“In his seminal book, The Loyalty Effect, Fred Reichheld shows that a 5 percentage point improvement in retention rate” — Michael Mauboussin
Source: The Economics of Customer Businesses (Legg Mason Capital Management)
Recommended by: Michael Mauboussin
Twenty-three profit models taught as weekly lessons from a mentor to an analyst.
Recommended by: Mohnish Pabrai
Set the price before you design the product, since most failures are pricing ones.
Recommended by: Alfred Lin, Bill Gurley, Leo Polovets
Why firms are moving from selling units to selling ongoing subscriptions, and how.
How an ordinary business can add subscriptions for steady recurring revenue.
Membership as a relationship, not a payment plan.
Retention, pricing tiers and the mechanics of renewal.