Chosen by shared topics, the entries that hold them, and the people who recommended both.
How to build and manage a brand, using the four parts of brand equity.
Recommended by: Mohnish Pabrai, Nat Eliason, Andrew Chen
Challenger-brand economics against a dominant incumbent.
Recommended by: Vinod Khosla
Companies lose their position by broadening; narrowing the focus wins it back.
Recommended by: Mohnish Pabrai, Arianna Huffington and 3 others
Topics