Updates

  1. Person pages list letters, writing, profiles and links as sortable tables with filters, and show each person's companies as links; Fund letters show each letter's description in its own column.
  2. Experts show a checked job title and a short description of each person; 30 more people have photographs.
  3. Every company, fund, university and publication the experts work for has a page listing the people there.
  4. Fund letters show each letter's thesis and filter by it; 225 person pages list the essays, columns and newsletter issues the person wrote.
  5. Person pages list every essay and newsletter issue a person wrote, and their own books as a table in List view.
  6. Recommends shows the five largest kinds of book and the rest under More; browse pictures load sooner.
  7. Podcasts and talks link the original episode, filter by Audio and video or Press, and list each publisher once.
  8. Pages are wider, Recommends has List and Grid, and a filter clicked again turns off.
  9. Book cards sit in a ruled grid with Open Library and Goodreads links and each book's one-line note.
  10. Funds is now Investors; each investor's styles are buttons that filter the table.
  11. Podcasts and talks on a person's page filter by year and publisher and show as a list or a grid of pictures.
  12. Quotes show only people's own words: 472 summaries written by list sites are gone.
  13. Country pages open from Browse again, and every link on the shelf lands on a page.
  14. Subject and person pages show their sections as tabs, and each book appears once on a person's page.
  15. Book cards show the quote, who said it and the source; grids show five cards to a row.
  16. On a phone, a menu holds the sections, search, Updates, Feedback and dark mode.
  17. Feedback takes a screenshot of the page with no browser prompt, opens a screenshot full size when you click it, and clears itself once sent.
  18. Book cards are centred, search names the topic each book sits in, and any text cut short shows whole on hover.
  19. Search groups its results by kind: people, companies, geographies, subjects, topics, books, funds, fund letters and papers.
  20. The Books table lists who recommended each book by name, and the browser tab names the section you are in.
  21. Feedback can take a screenshot of the page, or one you paste or choose, and opens in the corner beside Updates.
  22. Each rail button reopens its section where you left it, and Browse, Table and People show on every book and subject page.
  23. Filters grey out choices that hold nothing instead of hiding them, and Books › People filters by authors or recommenders.
  24. Feedback takes a subject line and up to three screenshots.
  25. Biographies are grouped by the person they are about: 41 new pages, from Abraham Lincoln to Lee Kuan Yew.
  26. Sport splits into 23 sports, and Religion into one topic per faith.
  27. Book lists show as cards: the cover, one recommendation quote and every recommender by name.
  28. Seventeen subjects that had two or three pages under different names now have one page each.
  29. Every page lists its Experts as authors and recommenders, with a link to them on the Experts tab.
  30. Economics, Financial history, Financial panics and Accounting are subjects of their own, with one page per financial crisis.
  31. Book, person and subject pages open inside the app, so the tabs stay in view.
  32. 996 more book covers, and photographs or logos for 227 more people and companies.
  33. Books › Browse shows every subject as cards, and the rail holds Fund letters, Papers, Experts, Books and Funds.
  34. Every topic over 150 books splits into narrower topics, each with a page of its own.

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Direct to consumer

Business models

Owning the customer relationship instead of renting shelf space; the trade-off is paid acquisition replacing wholesale margin.

Books 9Experts 2Recommenders 16

Start here

  1. Billion Dollar Brand ClubLawrence Ingrassia, 2020
  2. Direct from DellMichael Dell, Catherine Fredman, 1999
  3. Scientific AdvertisingClaude C. Hopkins, 1923
Scientific AdvertisingScientific Advertising
T1 Scientific Advertising
Claude C. Hopkins · 1923
Open LibraryGoodreads

Advertising as a measurable discipline: test every element against response.

Recommended by: Patrick O'Shaughnessy

Being DirectBeing Direct
T2 Being Direct
Lester Wunderman · 1996
Open LibraryGoodreads

How direct marketing was invented, from the Columbia Record Club to American Express.

Direct from DellDirect from Dell
T2 Direct from Dell
Michael Dell, Catherine Fredman · 1999
Open LibraryGoodreads

Insider account of build-to-order, negative working capital and cutting the channel.

Recommended by: Mohnish Pabrai, Andrew Grove

Delivering HappinessDelivering Happiness
T2 Delivering Happiness
Tony Hsieh · 2010
Open LibraryGoodreads

From LinkExchange to Zappos, and the case for building a company on its culture.

Recommended by: Mohnish Pabrai, Ev Williams, Ran Segall and 2 others

Billion Dollar Brand ClubBillion Dollar Brand Club
T2 Billion Dollar Brand Club
Lawrence Ingrassia · 2020
Open LibraryGoodreads

How Dollar Shave Club, Warby Parker and other online brands took on incumbents.

Play Nice But WinPlay Nice But Win
T2 Play Nice But Win
Michael Dell · 2021
Open LibraryGoodreads

Dell's founder on the buyout, the Icahn fight and VMware

Recommended by: Andrew Wilkinson, Bill Gates, Eric Schmidt and 6 others

Catalogues and CountersCatalogues and Counters
T3 Catalogues and Counters
Boris Emmet, John E. Jeuck · 1950
Open LibraryGoodreads

The classic scholarly history of the mail-order and store model.

The New Rules of RetailThe New Rules of Retail
T3 The New Rules of Retail
Robin Lewis, Michael Dart · 2010
Open LibraryGoodreads

Preemptive distribution and control of the value chain.

Obsessed
T3 Obsessed
Emily Heyward · 2020
Open LibraryGoodreads

How startup brands such as Casper and Allbirds built loyal customers.

More business models

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