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Social psychology, persuasion and influence

Books on how people influence one another: persuasion, power, crowds, conformity, communication, culture and group behaviour.

83 books on Social psychology, persuasion and influence, 5 of them tier 1, recommended by 91 people including Mohnish Pabrai and Nat Eliason.

83 books · 98 experts

Start here

  1. Extraordinary Popular Delusions and the Madness of CrowdsCharles Mackay, 1841
  2. The Crowd: A Study of the Popular MindGustave Le Bon, 1895
  3. The True BelieverEric Hoffer, 1951
  4. GroupthinkIrving L. Janis, 1972
  5. Pre-SuasionRobert B. Cialdini, 2016

The best books on Social psychology, persuasion and influence 83

Charles Mackay · 1841
The original catalogue of speculative folly; still cited on every bubble.
“Extraordinary Popular Delusions and the Madness of Crowds by Charles Mackay (only the first two chapters the title is worth the price of admission!)”Peter Cundill
Gustave Le Bon · 1895
The founding study of crowd psychology behind every mania
“The Crowd, written in 1895 by Gustave Le Bon, is probably the most instrumental book in framing my ability to go against the grain of conventional thought and not feel insecure.”Frank Martin
Eric Hoffer · 1951
Mass movements and the psychology of the true believer
“My favourite book to recommend is The True Believer: Thoughts on the Nature of Mass Movements by Eric Hoffer. There is no discussion about investing, but it is extremely helpful in understanding…”Joe Rosenberg
Irving L. Janis · 1972
The original study of how cohesive groups suppress dissent
“Years ago Irving Janis, a Yale psychologist, wrote a wonderful little book called Groupthink, which compellingly highlights its dangers. It is full of fascinating case studies of the phenomenon, but…”Barton Biggs
Robert B. Cialdini · 2016
Cialdini on framing attention before the persuasive message arrives
Vance Packard · 1957
Motivational research and the first popular backlash against it.
Edgar H. Schein · 1985
The standard academic model of how culture is formed and changed.
Timur Kuran · 1995
Preference falsification: why opinion cascades and regimes collapse suddenly
“So this is one of the all time great books. Incredible.”Marc Andreessen
Recommended byMarc Andreessen
G. Richard Shell · 1999
The best research-grounded bridge between theory and the table.
Paco Underhill · 1999
Retail conversion economics observed on the shop floor.
Adam Grant · 2013
Reciprocity styles, and how givers outperform over long horizons
“Adam Grant's research on how givers, takers, and matchers perform across careers and organizations. Hoffman has discussed generosity as a structural feature of successful networks and recommended this as the empirical case for why reciprocity norms shape long-run outcomes.”Reid Hoffman
Robert Greene · 2018
“If you've ever been curious about psychology or human behavior, it is by far the most comprehensive and memorable book I've found.”Andrew Wilkinson
Steven Pinker · 2025
Common knowledge as the hidden coordination mechanism in social life
Recommended byBill Gates
Chris Anderson
Recommended byBill Gates
Robert Greene
Recommended byRyan Holiday
Max H. Bazerman, Margaret A. Neale · 1992
Cognitive bias applied to bargaining; anchoring and the winner's curse.
Malcolm Gladwell · 2013
Gladwell on underdogs and mistaken assumptions about advantage
“…books I've recommended, highlighted to death, or forced on friends.”Andrew Wilkinson
Evelyn McFarlane, James Saywell · 1995
Recommended byMohnish Pabrai
“One of the most useful leadership books he's read; he bought copies for his entire Slack exec team (70+ people) to align them on a shared mindset.”Stewart Butterfield
Howard Gardner · 2004
Recommended byRay Dalio
Linda Kaplan Thaler · 2006
Recommended byTom Peters
Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini · 2008
Cialdini's persuasion research condensed into fifty applied findings
Jonathan Haidt · 2012
“Recommended on Marginal Revolution and discussed across several Conversations with Tyler episodes. Cowen finds Haidt's moral foundations framework more useful as a descriptive tool than as a normative one — he cares less about Haidt's prescriptions for political reconciliation than about the cross-cultural data showing how differently moral intuitions are organized across populations.”Tyler Cowen
Sebastian Junger · 2016
Mitch Prinstein · 2017
Recommended bySusan Cain
Rory Sutherland · 2019
US subtitle differs; Open Library unreachable this run.
Recommended byNassim Nicholas Taleb
Liz Fosslien, Mollie West Duffy · 2019
Recommended byCal Newport
Jared Diamond · 2019
Recommended byBill Gates
Olga Khazan · 2020
Recommended bySusan Cain
Rory Sutherland, Pete Dyson · 2021
Open Library unreachable this run; title not machine-verified.
Luke Burgis · 2021
“He has championed René Girard's theory of mimetic desire "and how we can use it in our lives as founders.”Garry Tan
Radha Agrawal
Recommended byMatt Mullenweg
Erich Fromm
Recommended byNat Eliason
Priceonomics
Recommended byGarry Tan
Brian Grazer
Recommended bySheryl Sandberg
Evelyn McFarlane, James Saywell
Recommended byMohnish Pabrai
Nicholas Epley
Recommended byNat Eliason
Jon Levy
Recommended byJim Kwik
Venkatesh Rao
Recommended byNat Eliason

Experts 98

The people who wrote this page's books, and the people who recommend them.

Authors 7

RG
Robert Greenewrote 4 books here
Robert B. Cialdiniwrote 2 books hereRory Sutherlandwrote 2 books hereAdam Grantwrote 1 book here
CA
Chris Andersonwrote 1 book here
WJ
William J. Bernsteinwrote 1 book here
Brian Grazerwrote 1 book here

Recommenders 91

MP
Mohnish Pabrairecommends 19 books here
NE
Nat Eliasonrecommends 9 books here
AW
Andrew Wilkinsonrecommends 7 books here
Bill Gatesrecommends 4 books hereTim Ferrissrecommends 4 books hereVinod Khoslarecommends 4 books hereMarc Andreessenrecommends 3 books hereNaval Ravikantrecommends 3 books hereRamit Sethirecommends 3 books here
SL
Sahil Lavingiarecommends 3 books here
MM
Michael Mauboussinrecommends 2 books here
BB
Barton Biggsrecommends 2 books here
Show all 91
Reid Hoffmanrecommends 2 books hereRyan Holidayrecommends 2 books hereSimon Sinekrecommends 2 books hereAlexis Ohanianrecommends 2 books here
AG
Antonio García Martínezrecommends 2 books here
BA
Brian Armstrongrecommends 2 books here
Garry Tanrecommends 2 books hereKathryn Minshewrecommends 2 books hereKevin Roserecommends 2 books here
LM
Library Mindsetrecommends 2 books here
Matt Mullenwegrecommends 2 books here
NH
Nick Huberrecommends 2 books here
Patrick Collisonrecommends 2 books here
PO
Patrick O'Shaughnessyrecommends 2 books here
PC
Peter Cundillrecommends 2 books here
SP
Sam Parrrecommends 2 books here
Satya Nadellarecommends 2 books hereSusan Cainrecommends 2 books hereTony Hsiehrecommends 2 books hereCharlie Mungerrecommends 1 book hereNassim Nicholas Talebrecommends 1 book herePaul Grahamrecommends 1 book hereRay Daliorecommends 1 book hereWarren Buffettrecommends 1 book hereJohn Doerrrecommends 1 book here
LL
Li Lurecommends 1 book here
MH
Morgan Houselrecommends 1 book here
Prem Watsarecommends 1 book here
TP
Tom Petersrecommends 1 book here
Tyler Cowenrecommends 1 book here
AW
Adam Weissrecommends 1 book here
AL
Alex Liebermanrecommends 1 book here
AA
Alex and Booksrecommends 1 book here
Alfred Linrecommends 1 book here
AA
Ali Abdaalrecommends 1 book here
AC
Andrew Chenrecommends 1 book here
Arianna Huffingtonrecommends 1 book hereBernard Baruchrecommends 1 book here
BM
Brendan Moynihanrecommends 1 book here
CN
Cal Newportrecommends 1 book here
Chamath Palihapitiyarecommends 1 book hereChangpeng Zhaorecommends 1 book here
CJ
Cynthia Johnsonrecommends 1 book here
DK
Diana Kimballrecommends 1 book here
Drew Houstonrecommends 1 book hereDustin Moskovitzrecommends 1 book hereElon Muskrecommends 1 book hereEmmett Shearrecommends 1 book hereEric Weinsteinrecommends 1 book hereEv Williamsrecommends 1 book here
FM
Frank Martinrecommends 1 book here
FS
Fred Schebestarecommends 1 book here
GM
Girish Mathruboothamrecommends 1 book here
IG
Iman Gadzhirecommends 1 book here
JV
Jackie Vullinghsrecommends 1 book here
JK
Jake Knapprecommends 1 book here
JK
Jim Kwikrecommends 1 book here
JR
Joe Rosenbergrecommends 1 book here
JC
Joel Connollyrecommends 1 book here
JD
John D Saundersrecommends 1 book here
JS
Julian Shapirorecommends 1 book here
Justin Kanrecommends 1 book here
KW
Keith Wassermanrecommends 1 book here
Marissa Mayerrecommends 1 book hereMelinda Gatesrecommends 1 book here
MB
Michael Batkorecommends 1 book here
NO
Nate O'Brienrecommends 1 book here
NE
Nir Eyalrecommends 1 book here
Patrick Bet-Davidrecommends 1 book here
RH
Ryan Hooverrecommends 1 book here
RP
Ryan Petersonrecommends 1 book here
Sheryl Sandbergrecommends 1 book here
SS
Steph Smithrecommends 1 book here
Stewart Butterfieldrecommends 1 book hereStrauss Zelnickrecommends 1 book here
SJ
Susan J. Fowlerrecommends 1 book here
TM
Terrance McArthurrecommends 1 book here
RW
The Rational Walkrecommends 1 book here
Tristan Harrisrecommends 1 book here
See all 98 in the Experts tab →

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