
When one side knows more than the other before the deal, the average quality of what is offered falls, and in the limit the market unravels. Akerlof's used cars, an insurance pool that only the sick join, and a secondary offering that only insiders would sell into are the same structure. The question to ask of any opportunity is why it is available to you.
Incentives and data applied to cheating teachers, sumo wrestlers and other puzzles.
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How firms are organised, using agency, contracts and transaction-cost economics.
Price theory in daily life: coffee near stations, supermarket tiers and used cars.
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