
Mandelbrot, who developed fractal geometry, argues that the standard models of finance are built on assumptions that the data contradicts, and that markets are far riskier than those models imply. The book is written with Richard Hudson for a general audience.
His attack concentrates on two assumptions. Price changes are assumed to be independent, which means past movements carry no information, and they are assumed to follow a normal distribution. Mandelbrot shows that neither holds. Price changes cluster, so large movements are followed by large movements, which he calls long memory or the Joseph effect. And the distribution has far heavier tails than the normal, so extreme events occur orders of magnitude more often than the models predict, which he calls the Noah effect. He documents specific cases where a movement that the standard model treats as effectively impossible occurred within a period of a few years.
His positive proposal is the use of fractal and multifractal models, which reproduce both the clustering and the heavy tails by construction, and which he had applied to cotton prices as early as 1963. He attacks the entire structure built on the standard assumptions, including the capital asset pricing model, modern portfolio theory and the Black-Scholes option pricing formula, arguing that all three understate risk systematically.
The critique is stronger than the alternative. Mandelbrot's models describe the observed behaviour better than the standard ones without providing the tractable pricing and hedging results that made the standard models useful. Practitioners have largely responded by keeping the standard models and adjusting for tails rather than replacing them. The critique remains correct.
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