
Chosen by shared topics, the entries that hold them, and the people who recommended both.
How 1950s advertisers used psychological research to sway buyers.
Six traits of memorable ideas, from simple and unexpected to emotional stories.
“…books I've recommended, highlighted to death, or forced on friends.” — Andrew Wilkinson
Source: Andrew Wilkinson's Bookshelf, neverenough.com
Recommended by: Andrew Wilkinson, Mohnish Pabrai and 10 others
Recommended by: Nat Eliason, Ran Segall
How to win and keep agency clients and write advertising that sells.
Recommended by: Mohnish Pabrai, David Cancel, Sam Parr
Rules for advertising that sells, drawn from direct-response testing.
“Ogilvy is a brilliant guy and a terrific writer. Really enjoyed this book and learned a lot.” — Mohnish Pabrai
Source: Mohnish's Bookshelf — Books on Sales & Marketing, entry 40
Recommended by: Mohnish Pabrai, David Cancel, Ev Williams and 1 other
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